Professional Development and Education Center - IAB https://www.iab.com/organizations/professional-development-and-education-center/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Sun, 04 Aug 2024 00:00:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 Minding the Gap: Strategies for Closing the In-Quarter Digital Revenue Gap https://www.iab.com/events/minding-the-gap-strategies-for-closing-the-in-quarter-digital-revenue-gap/ Wed, 24 Jul 2024 22:08:06 +0000 https://www.iab.com/?post_type=iab_event&p=185786 A big client canceled their campaign this quarter.  Another will miss deadlines and shift business into the future.  You’re faced with a revenue gap that you need to fill quickly – without mortgaging your future with your clients or resetting your price in the wrong direction.  In this 2-hour Zoom Workshop, Upstream Group CEO and … Continued

The post Minding the Gap: Strategies for Closing the In-Quarter Digital Revenue Gap appeared first on IAB.

]]> A big client canceled their campaign this quarter.  Another will miss deadlines and shift business into the future.  You’re faced with a revenue gap that you need to fill quickly – without mortgaging your future with your clients or resetting your price in the wrong direction.  In this 2-hour Zoom Workshop, Upstream Group CEO and long-time digital sales and strategy expert Doug Weaver will offer a meaty, tactical approach that will help you prepare your plan in advance, and act with vigor and focus when you’re presented with a gap.

Included in the training will be:

  • Establishing the Secondary Customer Diagnosis
  • The motivations and agendas of client and agency decision makers
  • Pre-developing relationships with your “Truthtellers” at client and agency
  • Maintaining a strong, active negotiating posture when closing gaps
  • Communication strategies for moving quickly and “Navigating from Answer to Answer”

The post Minding the Gap: Strategies for Closing the In-Quarter Digital Revenue Gap appeared first on IAB.

]]> Digital Fundamentals https://www.iab.com/video/digital-fundamentals-7-11-2024/ Wed, 17 Jul 2024 17:04:15 +0000 https://www.iab.com/?post_type=iab_video&p=185133 Whether you’re new to the digital media industry, making the change from a more traditional media role, or looking to refresh your knowledge on the ins and outs of digital media, IAB’s Digital Fundamentals training is designed to provide you with a strong foundational understanding of the digital media ecosystem.
The comprehensive training empowered attendees to:

Understand the fundamentals of buying, selling, measuring, and optimizing media
Develop a foundational knowledge of digital media formats and how they work
Understand the implications of Third-Party Cookie Deprecation, and emerging industry solutions
Gain a foundational knowledge of new marketing opportunities from gaming, extended reality, blockchain, NFT, and Web3
Learn the digital media terms you need to navigate the digital ecosystem
This virtual 2-hour session included instructor facilitation, engagement activities, and a downloadable resource guide for attendees.

The post Digital Fundamentals appeared first on IAB.

]]>

The post Digital Fundamentals appeared first on IAB.

]]> Assessment Tools for the New Privacy, Data, and Identity Landscape https://www.iab.com/events/assessment-tools-for-the-new-privacy-data-and-identity-landscape/ Thu, 30 May 2024 14:55:49 +0000 https://www.iab.com/?post_type=iab_event&p=183800 Growing consumer scrutiny, new privacy regulations, and platform policies are reshaping legacy advertising strategies and practices. A change of this magnitude means publishers, marketers, and everyone in between must reset their advertising strategies. Join us for this free webinar session featuring ThinkMedium and SafeGuard Privacy as they share tools to help you address your most … Continued

The post Assessment Tools for the New Privacy, Data, and Identity Landscape appeared first on IAB.

]]> Growing consumer scrutiny, new privacy regulations, and platform policies are reshaping legacy advertising strategies and practices. A change of this magnitude means publishers, marketers, and everyone in between must reset their advertising strategies.

Join us for this free webinar session featuring ThinkMedium and SafeGuard Privacy as they share tools to help you address your most pressing issues: reaching your audience in a cookie-less future and ensuring the privacy compliance of you and your partners.

The post Assessment Tools for the New Privacy, Data, and Identity Landscape appeared first on IAB.

]]> Privacy Law Essentials for Digital Advertising Professionals https://www.iab.com/video/privacy-law-essentials-for-digital-advertising-professionals-5-21-2024/ Wed, 22 May 2024 16:53:32 +0000 https://www.iab.com/?post_type=iab_video&p=183468 It is important that organizations fully understand the legal and business implications of U.S. state privacy laws, as well as significant legal developments occurring in the EU pursuant to the General Data Protection Regulation. With so much attention focused on privacy as it relates to the digital advertising industry, those in business strategy, operations, product, and engineering roles, as well as younger lawyers, need to understand core privacy concepts. During this course, privacy laws were explained, with a focus on U.S. state privacy laws, how they apply to the various players of the digital advertising ecosystem.
Although portions of this learning and development course are intended to educate U.S. digital advertising professionals about privacy laws in Europe, it is not intended for audiences in the European Economic Area or the United Kingdom.

The post Privacy Law Essentials for Digital Advertising Professionals appeared first on IAB.

]]>

The post Privacy Law Essentials for Digital Advertising Professionals appeared first on IAB.

]]> Digital Fundamentals 7.11.2024 https://www.iab.com/events/digital-fundamentals-07-11-24/ Thu, 16 May 2024 12:53:40 +0000 https://www.iab.com/?post_type=iab_event&p=183014 Whether you’re new to the digital media industry, making the change from a more traditional media role, or looking to refresh your knowledge on the ins and outs of digital media, IAB’s Digital Fundamentals training is designed to provide you with a strong foundational understanding of the digital media ecosystem. The comprehensive training empowers attendees … Continued

The post Digital Fundamentals 7.11.2024 appeared first on IAB.

]]> Whether you’re new to the digital media industry, making the change from a more traditional media role, or looking to refresh your knowledge on the ins and outs of digital media, IAB’s Digital Fundamentals training is designed to provide you with a strong foundational understanding of the digital media ecosystem.

The comprehensive training empowers attendees to: 

  • Understand the fundamentals of buying, selling, measuring, and optimizing media
  • Develop a foundational knowledge of digital media formats and how they work
  • Understand the implications of Third-Party Cookie Deprecation, and emerging industry solutions  
  • Gain a foundational knowledge of new marketing opportunities from gaming, extended reality, blockchain, NFT, and Web3
  • Learn the digital media terms you need to navigate the digital ecosystem

This virtual 2-hour session will include instructor facilitation, engagement activities, and a downloadable resource guide for attendees.

Space is limited to support the virtual engagement activities, so register sooner rather than later.

Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.   

The post Digital Fundamentals 7.11.2024 appeared first on IAB.

]]> Digital Video 360 https://www.iab.com/events/digital-video-360-08-06-2024/ Wed, 15 May 2024 21:28:13 +0000 https://www.iab.com/?post_type=iab_event&p=183008 Update as of 7/23/24: This event has been postponed. Please reach out to LD@iab.com for group training. Video content is pervasive in our culture – the US Average Time Spent per Day with Digital Video increased by 55% from 2019 to 2024, with individuals now spending an average of 2.8 hours a day watching digital … Continued

The post Digital Video 360 appeared first on IAB.

]]> Update as of 7/23/24: This event has been postponed. Please reach out to LD@iab.com for group training.

Video content is pervasive in our culture – the US Average Time Spent per Day with Digital Video increased by 55% from 2019 to 2024, with individuals now spending an average of 2.8 hours a day watching digital video. As such a staple in our habits, it pays to have a strong understanding of the digital video advertising landscape.

The comprehensive training empowers attendees to:​ 

  • Explain the digital video ecosystem and its essential technologies​
  • Target video advertising campaigns to reach specific audiences with privacy-safe strategies​
  • Evaluate different approaches to programmatic buying and selling digital video media​
  • Apply best practices for optimizing digital video campaigns mid-flight​

This virtual 2-hour session will include instructor facilitation, engagement activities, and a downloaded resource guide for attendees.

Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.   

The post Digital Video 360 appeared first on IAB.

]]> Introducing IAB’s Professional Development and Education Center https://www.iab.com/blog/introducing-iabs-professional-development-and-education-center/ Tue, 16 Apr 2024 13:33:10 +0000 https://www.iab.com/?post_type=iab_blog&p=181277 IAB is excited to announce the launch of its newest Center of Excellence – Professional Development and Education Center. IAB’s Centers of Excellence are formed to provide essential industry guidance, organize effective solutions to pressing challenges, and rally industry professionals around the continued growth and progress of the Centers’ key areas of focus. “With the … Continued

The post Introducing IAB’s Professional Development and Education Center appeared first on IAB.

]]> IAB is excited to announce the launch of its newest Center of Excellence – Professional Development and Education Center. IAB’s Centers of Excellence are formed to provide essential industry guidance, organize effective solutions to pressing challenges, and rally industry professionals around the continued growth and progress of the Centers’ key areas of focus.

“With the formation of the new Center, IAB is leading the industry to support a critical area for industry growth, investing in talent. Digital media is moving at lighting speed, and we must make sure our people are ready to embrace new technology, understand policy and legal issues, and are trained and ready to move with the changes. Our future depends on it.” – Sheryl Goldstein, EVP, Chief Industry Growth Officer, IAB.

Many industries, including our own, are still grappling with balancing an effective return to office policy with employees nearly mandating their hybrid work schedule. Throughout this new hybrid work set up, Gen Z is quickly entering the workforce and will make up 27% of it by 2025*. Many of these new professionals have only ever known virtual work, having finished their education in the throes of a global pandemic.

On the opposite end, Baby Boomers are set to hit retirement age in record numbers over the next 3 years**. As those professionals with 30+ years of experience leave the workforce, they will take with them valuable knowledge and experience that risks not being transferred down due to the current hybrid work structure post-pandemic. Younger employees with high leadership potential will miss the opportunity to be cultivated by this previous generation – organizations need to develop and activate a plan to ensure their continued success through this impending transition.

As the cherry on top, the digital media industry continues to evolve at breakneck speed as technology advances, privacy regulations expand, and AI shakes up how we work. These numerous and varied challenges present strong opportunities; our organizations must make a concerted effort to train, support, and cultivate our talent so they can bring continued success and growth to our industry. The mission of IAB’s Professional Development and Education Center is to be a resource for your organization as you tackle these challenges, providing critical training and development opportunities.

To lead the new Center in this effort, IAB has elevated Matthew Renne to Vice President, Professional Development and Education. In his new position, Matthew will oversee the full suite of the IAB Professional Development and Education Center’s products and services spanning all digital media sectors. His top priorities include enhancing existing curriculum, launching new programs tailored to high-growth areas, fostering an inclusive industry community, and cultivating a network of leaders committed to developing informed and agile industry professionals in the face of rapid industry, workplace, and workforce change.

Some of the high growth areas the IAB has rallied around are retail media, gaming, and the creator economy – with multiple pieces of research, guidelines, and best practices developed to support them. Our Professional Development and Education Center has recently launched dedicated trainings to keep you in the know, in the know, including Introduction to Retail Media and Gaming 360, with a creator economy course slated to launch mid-2024.

To learn more about the Professional Development and Education Center and all its programming, please join us at our upcoming Info Session on Tuesday, May 7th from 1-2pm EST. We’ll discuss the current and upcoming training courses, the relaunch of our Professional Development Council, and more exiting updates coming throughout 2024. You may register for the event here.

Register for the Info Session
*Zurich Insurance Group 2024
** Forbes 2024

The post Introducing IAB’s Professional Development and Education Center appeared first on IAB.

]]> Professional Development & Education Center – Info Session https://www.iab.com/events/professional-development-education-center-info-session/ Thu, 11 Apr 2024 13:07:03 +0000 https://www.iab.com/?post_type=iab_event&p=181050 Now more than ever, it is crucial to prepare your organization’s talent for the rapidly changing digital media ecosystem and the modern workplace. The IAB Professional Development and Education Center recognizes that to keep our industry thriving, we must support all the talent that drives us forward, from entry-level employees up through the C-Suite. Join … Continued

The post Professional Development & Education Center – Info Session appeared first on IAB.

]]> Now more than ever, it is crucial to prepare your organization’s talent for the rapidly changing digital media ecosystem and the modern workplace. The IAB Professional Development and Education Center recognizes that to keep our industry thriving, we must support all the talent that drives us forward, from entry-level employees up through the C-Suite.

Join this info session to learn more about IAB’s newest center of excellence – Professional Development and Education Center.

We will spotlight our:

  • Education programming and training courses
  • Certification programs
  • Professional Development opportunities
  • IAB Digital Media Apprenticeships
  • The relaunch of our Talent Development Council

 

The post Professional Development & Education Center – Info Session appeared first on IAB.

]]> Storytelling in Today’s Digital Career Market https://www.iab.com/events/storytelling-in-todays-digital-career-market/ Mon, 25 Mar 2024 21:03:09 +0000 https://www.iab.com/?post_type=iab_event&p=179889 Was I at my last job long enough?  Do I have the specific experience the recruiter will ask about?  Will they think I’m too old?  Too young?  What if they ask why I left my last role? These are all very natural questions you end up asking yourself when you’re between positions in our industry.  … Continued

The post Storytelling in Today’s Digital Career Market appeared first on IAB.

]]> Was I at my last job long enough?  Do I have the specific experience the recruiter will ask about?  Will they think I’m too old?  Too young?  What if they ask why I left my last role?

These are all very natural questions you end up asking yourself when you’re between positions in our industry.  According to 30-year industry veteran and long-time trainer and coach Doug Weaver of Upstream Group, they’re also the wrong questions.  Doug has trained for hundreds of platforms, ad tech and data firms, and media companies over the last quarter century.  He also personally coaches dozens of current sales leaders and offers advice and guidance to scores of industry execs looking for their next roles.  In conjunction with the IAB, Doug is hosting a free one-hour Zoom seminar in which he’ll discuss:

  • Your North Star:  Navigating opportunities
  • Not falling prey to the voices in other people’s heads
  • Prep and questions that set you apart
  • Establishing your personal narrative of incremental value and the gaps you fill for the hiring organization
  • From Who to How:  Pivoting the conversation to your plan for success
  • The importance of the non-interview and finding your industry truth tellers and career sherpas
  • Closing and Qualification:  Knowing where you stand for a given position

The session will be packed with hacks and ideas to recharge the search for your next stage of career growth, with time for Q/A and discussion during and after the session.  If you are between positions and could use a boost and some fresh ideas, reserve your seat now as spots are limited.

 

The post Storytelling in Today’s Digital Career Market appeared first on IAB.

]]> Gaming 360 https://www.iab.com/events/gaming-360/ Mon, 11 Mar 2024 15:20:32 +0000 https://www.iab.com/?post_type=iab_event&p=178721 Gaming is no longer a niche hobby – it’s a cultural force with a massive, dedicated audience. Despite gaming’s popularity – over 237 million gamers in North America alone – there’s a significant gap in ad spend, with marketers allocating less than 5% to the sector. IAB’s Gaming 360 Course will deliver insights into the … Continued

The post Gaming 360 appeared first on IAB.

]]> Gaming is no longer a niche hobby – it’s a cultural force with a massive, dedicated audience. Despite gaming’s popularity – over 237 million gamers in North America alone – there’s a significant gap in ad spend, with marketers allocating less than 5% to the sector. IAB’s Gaming 360 Course will deliver insights into the market, debunk common misperceptions, and help your marketing reach this powerful consumer audience.

This comprehensive course empowers you to:

  • Understand Gaming Audiences: Equip yourself to create campaigns that connect authentically by uncovering motivations of this passionate and diverse audience who crave connection.
  • Leverage Best Practices: Learn how to create measurable advertising that maximizes brand impact while respecting the player experience.
  • Drive Results: Develop winning campaigns that go beyond banners and pop-ups, utilizing the unique storytelling power of games.

IAB Gaming 360 includes a detailed learner Guidebook that summarizes key learnings from the 4-hour eLearning course, and special “Apply Your Knowledge” activities for each module.

This curriculum was developed through our Professional Development and Education Center, in partnership with the IAB Experience Center, and a working group of Member experts from Activision Blizzard Media, Anzu, BakerHostetler, Bidstack, Dentsu, Enthusiast Gaming, Frameplay, Google, Horizon Media, Livad, NBCUniversal, Odeeo, Spark Foundry, SuperAwesome, theTradeDesk, Twitch, WildBrain and Yahoo.

The post Gaming 360 appeared first on IAB.

]]>