This comprehensive course empowers you to:

• Understand Gaming Audiences: Equip yourself to create campaigns that connect authentically by uncovering motivations of this passionate and diverse audience who crave connection.
• Leverage Best Practices: Learn how to create measurable advertising that maximizes brand impact while respecting the player experience.
• Drive Results: Develop winning campaigns that go beyond banners and pop-ups, utilizing the unique storytelling power of games.

IAB Gaming 360 includes a detailed learner Guidebook that summarizes key learnings from the 4-hour eLearning course, and special “Apply Your Knowledge” activities for each module.

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This course consists of video presentations, interactive learning activities, and quizzes. A complete list of the presentation topics for each module is available below in the learning modules section. In order to receive your certificate of completion, you must complete all modules and each of the quizzes. You will have a full calendar year to complete this course.

Who Should Register?

Publishers, platforms (SSPs, DSPs), adtech, and brands/ agencies with in-house programmatic teams who are looking to understand the risks malware has on the digital ecosystem and the advantages of improving their ad quality strategy.

• Ad Operations or Trafficking Teams
• Programmatic Traders
• Product or Platform Managers
• Marketplace Quality Teams
• Business Development Leads
• Data or Compliance Officers
• Executives

Note, a basic understanding of the programmatic ecosystem is required to understand the content of this course.

Recommended prerequisite course: IAB Programmatic 360 

Learning Modules: 

Module 1: Understanding Malware

Module 2: Understanding Ad Quality

Module 3: Solving for Malware & Ad Quality

The post Introduction to Malware and Ad Quality appeared first on IAB.

<h4Who Should Register
• Recent graduates or anyone new to the digital media industry
• Sellers of traditional media transitioning to selling digital inventory
• Agency representatives looking to have more informed conversations with clients
• Marketers looking to understand how their message reaches the consumer

Discussion Topics

• Fundamentals of buying, selling, measuring, and optimizing media
• Digital media terminology you need to navigate the ecosystem
• Digital media ad formats and creative capabilities
• The role publishers, brands, agencies, and ad tech companies play in getting a message to consumers

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What You’ll Learn

• How the digital advertising ecosystem works
• Programmatic fundamentals
• Digital ad formats, creative and platforms
• Ad serving terms and technology
• Tools used for booking, trafficking and implementing campaigns
• Digital media standards, regulation and compliance
• Best practices in selling digital media
• How to manage and analyze digital ad campaigns
• Ways to upsell and present new business opportunities

Who Should Register

This course is appropriate for Account Executives, Account Directors, Account Managers, Digital Sales Executives, Digital Advertising Sales Managers, and Sales Directors; or anyone who has applied for or is considering taking the IAB Digital Media Sales Certification exam.

Note: Exam registration fees are separate from the online course registration.  Please note that online courses cannot be refunded or transferred.

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• This class is for applicants of the Digital Buying and Planning Certification exam.
• This class counts as 10 hours of training credits towards qualifying to take the exam.

Cancellation Policy

Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact. For those unable to make the live webinars, you can access a full recording up to eight weeks after each session.

I understand that Interactive Advertising Bureau, Inc. (“IAB”) wishes to obtain the right to record and use my name, picture, photograph, likeness, voice, performance, and/or other personal identification provided by me to IAB (collectively, the “Material”) on videotape, film, or any other audio and/or visual medium for use in connection with the that event that I selected to register for a plan to attend and/or participate in.  By completing the registration information on this site, I confirm that I hereby grant IAB the unrestricted right to record and use the Material, in whole or in part, in any manner and any media, including advertising, promotions, and any other commercial use.  I acknowledge that I shall not be entitled to any compensation by IAB hereunder.​

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The post Programmatic 360 appeared first on IAB.

This course consists of video presentations, interactive learning activities, and quizzes. In order to receive your proof of completion, you must complete all modules and each of the quizzes. You will have a full calendar year to complete this course.

By the end of this course, you will be able to:
Explain the digital video ecosystem and its essential technologies
Target video advertising campaigns to reach a specific audience
Evaluate different approaches to programmatic buying and selling for digital video media
Apply best practices for optimizing digital video campaigns mid-flight

Who Should Register:
This class is beneficial for anyone (brands, agencies, publishers, platforms, consultants) who is looking to learn about digital video advertising that have at least 1-2 years of work experience.

This class counts as 8 hours of credits toward IAB Certification or Recertification status.

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