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Key takeaways:

• After years of double-digit increases, 2023’s overall challenging ad market slowed podcast’s growth.
• Podcasting is projected to grow 12% to over $2B this year and reach nearly $2.6B by 2026. The evolution of programmatic along with new revenues from video and live events, will help drive growth.
• A high volume of smaller categories continue to showcase the channel’s growth and appeal to a broad range of advertisers.​
• For the second straight year, comedy and sports outrank news as production grows and listeners turn to lighter topics.​

Download the full report to gain insight into podcast ad revenue trends and projections, breakouts by ad category and content genre, and for key industry developments and recommendations for how to capitalize on these trends.

The post U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections appeared first on IAB.

IAB partnered with Guideline, which leveraged ad billing data, other market estimates, and an IAB-commissioned Advertiser Perceptions quantitative survey of TV/digital video ad spend decision-makers to generate these results.

Part one, released in April, covered general market trends and revealed that total digital video ad spend is projected to grow 16% in 2024. Part two, released in July, rounds out the report and dives deeper to reveal insights into the buy-side’s selection criteria for investing and measuring KPIs.

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Now in its 28th year, this highly-anticipated report is considered the industry benchmark for US advertising revenue across digital media platforms and publishers. It includes actionable insights throughout all digital platforms, from video and audio, to social media, retail media, and more.

Key findings from this year’s report:   

• Internet ad revenues reached record highs of $225B
• Digital video and audio revenues maintain strong growth
• Social media revenue growth rebounded
• Retail media continues its robust trajectory
• The industry outlook is bright for 2024!

The post IAB/PwC Internet Advertising Revenue Report 2024 appeared first on IAB.

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IAB partnered with Advertiser Perceptions to survey 300 brand and agency marketing decision makers that invest in games advertising alongside other media to understand its implications, highlighting why these marketers continue to include games advertising, its role in campaign planning and business outcomes, strategies to enhance impact alongside other media, and initial steps to activate.

Key takeaways include:

• Investment in games advertising is on the rise.
• Marketers use games to reach engaged, receptive consumers.
• Games are considered a brand safe and measurable ad platform.
• Games advertising influences the entire purchase journey.
• Marketers are winning with games advertising in the mix.

The post Changing the Game: How Games Advertising Powers Performance appeared first on IAB.

In past years, IAB’s State of Data report highlighted the digital advertising industry’s lack of preparedness for data privacy changes and signal loss, which have significantly altered addressability, measurement, and digital advertising overall. This year’s study, our seventh annual State of Data, now finds the industry fully recognizing the permanence of these challenges, leading to substantial organizational changes including hiring experts, training staff, forming specialized teams, enhancing legal and technological capabilities, and revising advertising strategies.

Key takeaways include:

• The industry has now fully acknowledged the privacy-by-design ecosystem: 95% of data and advertising decision-makers at brands, agencies, and publishers expect continued legislation and signal loss in 2024 and beyond.
• Brands, agencies, and publishers are making significant organizational changes to adapt: Over 80% say the makeup and structure of their organizations have been impacted by legislation and signal loss.
• The market is facing sweeping declines in accessible, high-quality data: About three-in-four advertising and data leaders expect the ability to collect and leverage integral consumer data, including browsing history, PII, and location to be continually reduced while 60% expect the same with demo, user preferences, and behavior.
• Legislation and signal loss have profoundly impacted media planning and buying: Nearly nine-in-ten ad buyers report shifts in personalization tactics, ad spend, and their mix of first, second, and third-party data. Over three-in-four cite selection changes in media channels and KPIs, along with more seller-direct deals. 

The post State of Data 2024: How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem appeared first on IAB.

Explore the dynamic U.S. podcast landscape by downloading Triton Digital’s 2023 U.S. Podcast Report. Gain access to the freshest insights and trends, uncover audience demographics, premier debuts, and fine-tune your podcasting journey for ultimate success.

The post 2023 U.S. Podcast Report: A Year in Review – Podcast Listening Landscape & Trends appeared first on IAB.

In January, IAB proudly unveiled he final version of these guidelines, a testament to collaborative expertise and industry-wide consensus. This comprehensive framework is not just a set of standards but a roadmap to enhanced transparency and consistency in retail media measurement.

To further support the implementation of these guidelines, the IAB, in partnership with Boston Consulting Group (BCG), introduces the “Retail Media Measurement Guidelines Executive Playbook.” This playbook is more than a companion document; it’s an actionable guide tailored for retailers, brands, agencies, and technology partners. It translates the complex standards into practical steps, offering key strategies and best practices to navigate the nuances of retail media measurement effectively.

This coordinated release of the guidelines and the playbook marks a milestone in our commitment to driving clarity, performance, and growth in the retail media landscape. We invite stakeholders to leverage these resources and join us in shaping the future of retail media.

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