IAB PULSE - IAB https://www.iab.com/videos/iab-pulse/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Thu, 25 Jul 2024 20:44:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 Strategic Data Approaches in the Privacy-by-Design Ecosystem https://www.iab.com/video/strategic-data-approaches-in-the-privacy-by-design-ecosystem/ Wed, 24 Jul 2024 16:13:17 +0000 https://www.iab.com/?post_type=iab_video&p=185673 Join IAB Host Chris Bruderle as he moderates a dynamic discussion between data experts Andrea Zapata (T-Mobile Advertising Solutions) and Angelina Eng (IAB). In this crucial conversation, they will dive into how industry leaders are redefining success amidst stringent data privacy mandates and deteriorating signal fidelity, all while maintaining their advertising, marketing, and measurement goals.
Attend on LinkedIn to be notified when the episode is live!

The post Strategic Data Approaches in the Privacy-by-Design Ecosystem appeared first on IAB.

]]>

The post Strategic Data Approaches in the Privacy-by-Design Ecosystem appeared first on IAB.

]]> MFAs: How Did We Get Here and What’s the Best Way Forward https://www.iab.com/video/mfas-howd-we-get-here-and-whats-the-best-way-forward/ Wed, 12 Jun 2024 13:43:07 +0000 https://www.iab.com/?post_type=iab_video&p=184250 Rob Beeler (Beeler.Tech) and Scott Cunningham (Cunningham.Tech Consulting) joins IAB Host Angelina Eng to discuss Made for Advertising sites (MFAs), the challenges for both buy and sell-sides, and who/what can help mitigate issues with MFAs.

The post MFAs: How Did We Get Here and What’s the Best Way Forward appeared first on IAB.

]]>

The post MFAs: How Did We Get Here and What’s the Best Way Forward appeared first on IAB.

]]> 2024 Outlook for U.S. Media Ad Spending https://www.iab.com/video/2024-outlook-for-us-media-ad-spending/ Wed, 27 Dec 2023 15:37:39 +0000 https://www.iab.com/?post_type=iab_video&p=175256 IAB’s Chris Bruderle chats with Brian Wieser, Principal at Madison and Wall, about their predictions for 2024 U.S. Media Ad Spending. They’ll cover topics including areas of growth that publishers should focus on, ad innovations that will propel the industry forward, and how to best prepare for the deprecation of third-party cookies.

The post 2024 Outlook for U.S. Media Ad Spending appeared first on IAB.

]]>

The post 2024 Outlook for U.S. Media Ad Spending appeared first on IAB.

]]> The Data and AI-Driven Evolution of Consumer Behavior and Addressability https://www.iab.com/video/the-data-and-ai-driven-evolution-of-consumer-behavior-and-addressability/ Wed, 30 Aug 2023 15:29:46 +0000 https://www.iab.com/?post_type=iab_video&p=170734 In the premiere episode of IAB Pulse, IAB’s Chris Bruderle moderates a discussion between Angelina Eng (IAB) and Jon Roberts (Dotdash Meredith) on hot topics like Generative AI, addressability, measurement, and much more.

The post The Data and AI-Driven Evolution of Consumer Behavior and Addressability appeared first on IAB.

]]>

The post The Data and AI-Driven Evolution of Consumer Behavior and Addressability appeared first on IAB.

]]>