This explosive growth is driven by the performance benefits of aligning brand stories with the deep personal connections creators make with their followers. The most influential creators inspire genuine two-way connections, with audiences viewing them as friends sharing valuable information and advice.

As the creator economy evolves, understanding the powerful role podcasters play in fostering intimacy and community with their followers is essential. In this webinar, we will explore**:

• Why 88% of podcast audiences describe their podcast time as meaningful.
• How brands and agencies can profit from the tidal shift where 75% of podcast audiences consider podcasters more influential than social media or entertainment influencers.
• How this attentiveness and feeling of closeness from podcast consumers make podcasters the most impactful creators today.

Don’t miss this opportunity to learn what makes podcasting such a special opportunity for advertisers and how podcast creators and marketers can optimize their partnerships for mutual success.

* The Creator Economy Opportunity: Where Authenticity Meets Impact (IAB x TalkShoppe, 2023)
** A New Era of Influence (Magna x VOXMedia, 2023)

The post Podcasting in the Creator Economy: Where Influence Drives Purpose appeared first on IAB.

Included in the training will be:

• Establishing the Secondary Customer Diagnosis
• The motivations and agendas of client and agency decision makers
• Pre-developing relationships with your “Truthtellers” at client and agency
• Maintaining a strong, active negotiating posture when closing gaps
• Communication strategies for moving quickly and “Navigating from Answer to Answer”

The post Minding the Gap: Strategies for Closing the In-Quarter Digital Revenue Gap appeared first on IAB.

Explore cutting-edge technical solutions and standards available today, along with emerging technologies and concepts, all dedicated to addressing the never-ending privacy conundrum while preserving consumer privacy and nurturing open internet and advertising marketplaces. Past events have delved into topics like, Privacy Sandbox, data clean rooms, identity resolution solutions, Privacy Enhancing Technologies (PETs), and consent signaling frameworks (TCF, GPP). Plus, enjoy multiple networking opportunities to foster vital conversations with key decision-makers from your business partners and solution providers.

The post IAB Tech Lab, Privacy & Addressability, “As The Cookie Crumbles” West Coast appeared first on IAB.

Actionable ideas and solutions will be generated, debated, and conceptualized in real time with the collective goal of reducing friction and promoting areas of opportunity in the audio landscape.

The event will include must-see presentations, breakout discussions, fireside chats, and exclusive networking, all designed to elevate core challenges, explore the implications of changing technology, and identify the most important and impactful trends in audio.

The post 2024 IAB Audio Innovators Leadership Summit appeared first on IAB.

We’ll cover releases across all of our strategic pillars including privacy, addressability & privacy enhancing technologies, advanced tv and supply chain foundations.

This event will take place at the IAB Tech Lab office in New York City. A virtual option is available.

The post 2024 IAB Tech Lab Council Meeting appeared first on IAB.

The post IAB Gaming and Immersive Media Leadership Summit appeared first on IAB.

Join our panel as we explore how the advertising industry and social networks are paving the way for a safe and secure election cycle. Panelists will share strategies for:

• Upholding transparency best practices
• Communicating brand values, while complying with policies and leveraging brand safety and suitability tools
• Maintaining consumer trust and evolving community guidelines and content moderation practices

Don’t miss this critical discussion on the role of social media in supporting a healthy democratic process, and learn from industry leaders how platforms and brands can unite around civic integrity.

The post Election Readiness in the AI and Social Era appeared first on IAB.

Join us for this free webinar session featuring ThinkMedium and SafeGuard Privacy as they share tools to help you address your most pressing issues: reaching your audience in a cookie-less future and ensuring the privacy compliance of you and your partners.

The post Assessment Tools for the New Privacy, Data, and Identity Landscape appeared first on IAB.

The post 2025 Annual Leadership Meeting appeared first on IAB.

Highlights include:

• Expert Panels: Learn from industry leaders about the importance of collaboration across different sectors to enhance measurement practices.
• Stakeholder Perspectives: Understand the varied viewpoints that contribute to the formulation of comprehensive and effective measurement standards.
• Interactive Q&A: Take advantage of the opportunity to engage with experts and delve into the complexities of media measurement.

Topics to be Covered:

• Data Integration and Methodology: Discuss how to integrate various data sets to gain a comprehensive view of campaign performance and the evolving role of technology in measurement practices.
• Measurement Approaches and Frameworks: Explore different measurement approaches, their implications, and future frameworks likely to be adopted by marketers.
• Omnichannel and Multi-Touch Attribution: Learn strategies for effectively measuring and attributing touchpoints across multiple channels to achieve a holistic view of campaign performance.
• Future Trends and Innovations: Stay updated on emerging trends and innovations in media measurement and their impact on industry standards and practices.

This webinar is essential for marketing professionals, data analysts, and anyone involved in digital advertising. Register now to be part of this important conversation, helping to shape the future of media measurement.

The post State of Data Webinar: The Road to Defining Media Measurement Standards appeared first on IAB.