Publishers, Platforms, Agencies, and Brands Will Set the Course for 2024, Tackling the Most Pressing Issues in Digital Marketing including: AI, Commerce, Privacy, Streaming, and More

Confirmed Speakers Include Bob Bakish, Senator Marsha Blackburn, Tariq Hassan, and Aaron Sorkin with More to Come 

NEW YORK, October 4, 2023 – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled details of its Annual Leadership Meeting (ALM), to be held on January 28-30 at the JW Marriott in Marco Island, Florida. As the central thought leadership event for IAB, ALM aims to advance the digital media and marketing industry and set the agenda for the year ahead.

The theme of the event, “It Starts Here”, challenges industry leaders from agencies, publishers, platforms, and brands to strategize, and adapt to ever-changing trends such as generative AI, commerce, privacy, a streaming-first future, responsible media, attention and creativity, and more.

“ALM is inspiration, education, discussion, debate, and where business happens. Attendees come to immerse themselves in the digital challenges and opportunities that will shape our world in the coming years. This year, we have a lot to tackle, from the long-awaited deprecation of third-party cookies to building a vibrant and responsible digital ecosystem. At the end of the day, things get done at ALM. Agendas are set, and we move forward together,” said David Cohen, CEO, IAB.

Confirmed speakers this far include:

• Bob Bakish, President, Paramount Global​
• Senator Marsha Blackburn​
• Jon Carpenter, Chief Executive Officer, Comscore
• Stephanie Dobbs Brown, Chief Marketing Officer, Intercontinental Exchange (ICE)​
• Victoria Garrick Brown, TED Talk speaker, mental health advocate, podcast host, and former Division I athlete
• Tariq Hassan, Chief Marketing Officer, McDonald’s​
• Terence Kawaja, CEO & Founder, LUMA Partners​
• Karthik Rao, Chief Executive Officer, Nielsen
• Jenna Lebel, Chief Marketing Officer, Liberty Mutual​
• Aaron Sorkin, Award-Winning Writer/Producer​
• Josh Stinchcomb, Global Chief Revenue Officer, Wall Street Journal | Barron’s Group

*Please check the ALM website at iab.com/alm for the most up-to-date list of speakers.

Cohen continued, “ALM has expanded beyond its historical composition to now represent the full digital ecosystem. We expect more buy-side constituents than ever including leadership from brands and agencies to complement the impressive gathering of publisher, platform, and ad tech executives.”

ALM is where the advertising industry first tackled the biggest trends and new topics such as the demise of the cookie, growth opportunities around direct-to-consumer, eliminating fraud in the digital ecosystem, the value of responsible journalism, government regulation in the data economy, and making mobile work for advertisers and publishers.

For more information, please visit – https://www.iab.com/events/alm-2024/. Agenda and additional list of speakers to be announced soon.

About IAB

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
btibaldi@kcsa.com / mvaughan@kcsa.com

The post IAB Announces its Annual Leadership Meeting (ALM 2024), Bringing Industry Leaders to Set the Stage for the Year Ahead appeared first on IAB.

Advertisers are increasingly dependent on this data and the algorithms that adtech and martech employ to understand where their ads should be placed, which ads consumers are likely to engage with, which audiences are most likely to convert, and which publisher should get credit for conversions

Additionally, the collection and better utilization of data helps publishers generate revenue, minimize data risks and costs, and provide relevant consumer-preference-based audiences for brands.

However, consumers and policymakers have been concerned in recent years about how AI algorithms and the biases they often contain might impact society. As such, advertisers and publishers are concerned about risk exposure, the ability to reach and scale audiences, potential negative impact on reputation, sales and revenue, as well as the possibility of legal action due to non-compliance with laws and regulations, data privacy issues, or lack of AI governance.

For AI systems to perform efficiently and effectively, a fastidious approach to design, development, deployment, and maintenance must be led by a diverse set of subject matter experts. Identifying and addressing unwanted or unintentional bias is mission critical. The key is to deploy successful AI systems while increasing our understanding of which biases impact models or are embodied in algorithms. By not addressing the potential for systemic advantage or disadvantage, unwanted or unintentional bias could affect performance, potentially exacerbating societal inequities and eroding trust.

The advertising industry will continue to transform for the foreseeable future, including third-party cookies and identifiers disappearing and new regulations taking effect. This disruption has invited AI as a technology to help define the next generation of advertising. To achieve success, we must establish practices that help reduce bias in the technologies used across the digital advertising and marketing landscape.

A great deal more than just trust is at stake for the industry; including the companies involved, the engaged consumers and the totality of global commerce. Thus, it is crucial now more than ever to define best practices to minimize bias in AI-driven solutions while continuing to expand on diversity, equity, and inclusion across our practices.

The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, has long acknowledged that it’s crucial to develop AI standards, best practices, use cases, and terminologies in an effort to scale AI and enable the industry to its full potential.

In its second editorial release of 2021, the IAB’s AI Standards Working Group published “Understanding Bias in AI for Marketing: A Comprehensive Guide to Avoiding Negative Consequences with Artificial Intelligence”. AI and ML thought leaders and expert practitioners from top publishers, advertising agencies, and ad tech companies have collaborated to produce this paper to provide insight for business executives, technologists, legal and compliance officers, and platform users to understand their responsibilities in process development, deployment, and ongoing management of an AI-driven solution.

The guide’s unique insights are derived from conversations about real-world challenges faced daily by top-tier companies. Today’s future-thinking marketing and advertising technology leaders should be leaning into the development of their own processes and approaches.

Use this guide to get started and make advertising better.

Download the Guide

The post Understanding Bias in AI: What Is Your Role, and Should You Care? appeared first on IAB.

NEW YORK, November 8, 2021 – The COVID-19 pandemic has permanently reshaped the U.S. consumer economy. An overwhelming majority of American consumers are experimenting with new brands, and embracing new omnichannel shopping behaviors, which is setting the stage for permanently-heightened competition, according to a new study by IAB.

“The Media-Retail Cartel that limited the brands to which Americans were exposed and could acquire has been infiltrated and overturned by thousands of new brands, the limitless e-commerce shelf, millions of social media influencers, and a growing streaming-media persuasion machine that, contrary to conventional wisdom, favors advertising,” said Randall Rothenberg, Executive Chair, IAB and the co-author of “The IAB 2022 Brand Disruption Report.”

The report is the fifth annual study of what the IAB terms “The Direct Brand Economy,” the snowballing effect of changes in digital consumers, digital supply chain management, digital distribution, digital selling, and digital marketing.

Brand Disruption Study Highlights

• The “storeless” economy has accelerated 200-300%: The pandemic accelerated the shift to e-commerce. It’s almost at $1 trillion in annual spending, and will represent nearly a quarter of all shopping in the next few years.
• Retail media networks woo disruptor brands and encumber legacy brands: Established retailers are wooing disruptor brands with preferential treatment in their retail media networks in an effort to fight for the business of Gen Z and millennials, who rarely go to retail to discover brands. Nearly half of Big Brands (vs. 29% of Disruptors) spending with retail media networks say retailers are requiring them to buy ads there.
• Delivery times shrink to 15 minutes: Brick-and-mortar retail is shifting to an Amazon-like never-ending instant gratification machine, an “On-Demand Economy” model built around DTC delivery times as short as 15-minutes.
• The barrier between physical and digital shopping is now completely eradicated: Local delivery, click-and-collect, and BOPIS (buy online, pick up in store) are up 45%, 52%, and 125% respectively.
• Big brands use DTC playbook: Big brands are racing to reinvent themselves, with eight out of 10 brands now working with influencers — with the largest growth among nano-influencers.

“Our 2022 Brand Disruption Report proves categorically that brands matter more than ever — but it’s a radically different world now,” said Chris Bruderle, Senior Director, Research & Analytics, IAB. “The new reality is permanent, there exists a ‘no-rest-for-the-weary’ competition for share among incumbents, disruptors, and their marketing partners.”

Consumer Privacy Battles Are Upending Marketing Planning

95% of brands are adjusting their data strategies because of political and browser pressures over privacy. That pressure is driving an advertising gold rush to streaming video. 84% of advertising buyers increasing spend on CTV say consumer privacy issues contributed to their increases. The race to first-party data is on, with nearly twice as many incumbents as disruptors increasing their data investment, resources, or initiatives since the COVID-19 outbreak began.

Who will own the future? Disruptor brand holding companies aspire to become the next P&G

No less than seven emerging DTC holding companies are vying to become the Procter & Gamble of the Direct Brand Economy, and have accrued hundreds of millions of dollars in funding this year: Thrasio, Berlin Brands, Elevate Brands, Suma Brands, Branded, Perch, and Foundry.

The full report will be released at the Annual IAB Brand Disruption Summit held Monday, November 8 through Wednesday, November 10, 2021, and is available here.

About IAB

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Kate Tumino / Brittany Tibaldi
212-896-1252 / 347-487-6794
ktumino@kcsa.com/ btibaldi@kcsa.com

The post Brand Disruption 2022: The IAB Annual Report On The Evolving Consumer Ecosystem appeared first on IAB.

New Board Members Include Top Executives from Unilever, Google, and the National Football League

New York, NY (March 8, 2021) – The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, today announced that it has elected Gina Garrubbo, President and CEO of National Public Media, as Chair of the trade organization’s Board of Directors. Garrubbo has served as the IAB Board’s Vice Chair since August 2020 and as the Co-Chair of the IAB Audio Committee since 2017. Krishan Bhatia, President & Chief Business Officer of Global Advertising and Partnerships at NBCUniversal, who has been on the board since February 2019, was elected to serve as Vice Chair.

“Having worked across different disciplines within media and marketing, I have been able to experience first-hand the vital role that IAB plays in driving the industry forward,” said Garrubbo. “There has never been a more important time to be part of IAB as the industry is going through a tremendous reset and reinvention. I look forward to working alongside IAB CEO David Cohen, the Board of Directors, and IAB members to help guide this industry forward and to continue to ensure that we create vibrant marketplaces that foster innovation and collaboration.”

“Gina is not only an industry veteran, she is also an IAB veteran having served board terms more than two decades ago. During her tenure with IAB she helped create some of the first guidelines for brands and publishers in the digital space, and today continues to drive advancements to move our industry forward,” said David Cohen, Chief Executive Officer, IAB.

Cohen continued, “Gina and Krishan are two of the most well-respected and forward-thinking executives across the media and marketing landscape, they have led teams that are responsible for many of the products and programs that have driven the industry forward, and we look forward to bringing their expertise to the IAB membership.”

New members of the IAB Board of Directors elected for a three-year term include:

• Renie Anderson, Chief Revenue Officer and Executive Vice President, NFL Partnerships, National Football League
• Jerry Dischler, Vice President and General Manager, Ads, Google
• Rob Master, Vice President, Media and Digital Engagement, Unilever

The current Board members that have been re-elected for a new three-year term include:

• Alysia Borsa, President, Meredith Digital
• Debi Chirichella, President, Hearst Magazines
• Tom Fochetta, Senior Vice President, Sales & Marketing, Samsung Ads
• Chris Guenther, Senior Vice President, Global Head of Programmatic, News Corp
• Jean-Philippe (JP) Maheu, Vice President, Client Services, U.S., Twitter
• Joy Robins, Chief Revenue Officer, The Washington Post
• Rik van der Kooi, Corporate Vice President, Microsoft Advertising

The remaining IAB Board of Directors is comprised of the following:

• David Cohen, Chief Executive Officer, IAB
• Eric Danetz, Head of Revenue, Reuters
• Konrad Feldman, Founder and CEO, Quantcast
• Rajeev Goel, Chief Executive Officer & Co-Founder, PubMatic
• Anneka Gupta, President and Head of Products & Platforms, LiveRamp
• John Halley, Chief Operating Officer, Advertising Revenue, and Executive Vice President, Advanced Marketing Solutions, ViacomCBS
• Jeremy Hlavacek, Chief Revenue Officer, IBM Watson Advertising
• Jesse Horwitz, Co-CEO and Co-Founder, Hubble Contacts
• Jia Hyun, Vice President, Marketing Solutions, LinkedIn
• Julie Jacobs, Executive Vice President and General Counsel, Verizon Media
• Craig Kostelic, Chief Business Officer, U.S. Advertising Revenue and Head of Global Advertising Solutions, Condé Nast
• Seth Ladetsky, Senior Vice President, Sales & Client Partnerships and Head of Digital eSports Sales Strategy, Turner Sports
• Alan Moss, Vice President, Global Advertising Sales, Amazon Advertising
• Peter Naylor, Vice President Sales, America, Snap, Inc.
• Kimberly Norris, Group Vice President, Advanced Advertising Sales, Spectrum Reach
• Nicolle Pangis, Chief Executive Officer, Ampersand
• Shenan Reed, Senior Vice President, Head of Media, L’Oréal
• Scott Rosenberg, Senior Vice President & General Manager – Platform Business, Roku
• David Spector, Co-Founder & Co-CEO, Third Love
• Nada Stirratt, Vice President, North America Global Business Group, Facebook
• John Trimble, Chief Revenue Officer, Pandora
• Lisa Valentino, Executive Vice President, Addressable Brand Solutions, The Walt Disney Company
• Julie Van Ullen, Managing Director, U.S. Sales, Rakuten Advertising
• Deborah Wahl, Global Chief Marketing Officer, General Motors
• Joe Zawadzki, Chief Executive Officer, MediaMath

Ex-officio members include:

• Miranda Dimopoulos, Chief Executive Officer, IAB SEA + India
• Townsend Feehan, Chief Executive Officer, IAB Europe
• Stu Ingis, Chairman, Venable LLP (IAB BOARD SECRETARY)
• Rich LeFurgy, General Partner, Archer Advisors (IAB BOARD FOUNDING CHAIRMAN)
• David Moore, Chief Executive Officer, BritePool
• Randall Rothenberg, Executive Chair, IAB (IAB EXECUTIVE CHAIR)
• John Toohey, Vice President, Finance, Cumulus (IAB BOARD TREASURER)

The new board slate was released at the IAB Annual Leadership Meeting (ALM). For more information about the IAB Board of Directors, please visit iab.com/boardofdirectors.

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Kate Tumino / Britany Tibaldi
212-896-1252 / 347-487-6794
ktumino@kcsa.com  / btibaldi@kcsa.com

The post Gina Garrubbo, President and CEO of National Public Media, Named Chair of IAB Board of Directors appeared first on IAB.

NEW YORK, NY (February 18, 2021) – Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced today the final schedule for its annual industry agenda-setting conference, Annual Leadership Meeting (ALM) on March 8-12. In addition, IAB has announced that famed political leader Stacey Abrams will be joining the lineup and leading a discussion around one of the biggest resets in American history of voters flipping the state of Georgia to blue.

New speakers that have joined the week-long virtual summit include:

• Stacey Abrams, Founder, Fair Fight
• Conny Braams, Chief Digital and Marketing Officer, Unilever
• Heidi Browning, Chief Marketing Officer, National Hockey League
• Albert Cheng, Chief Operating Officer & Co-Head of Television, Amazon Studios
• The Honorable James E. Clyburn, U.S. House Majority Whip (D-SC 6th District)
• Danielle Lee, Chief Fan Officer, National Basketball Association
• Neal Mohan, Chief Product Officer, YouTube and SVP, Google
• FCC Commissioner Nathan Simington
• Brian Stelter, Chief Media Correspondent and Anchor of Reliable Sources, CNN
• Marisa Thalberg, EVP, Chief Brand & Marketing Officer, Lowe’s

“Over the last year, the ad-supported internet has educated us, entertained us, connected us, and protected us. While ALM is clearly designed to highlight our most important industry issues, and set a clear agenda for the year ahead, now more than ever it is important to think about a broader context. With a lineup of speakers including Dr. Fauci, Ms. Abrams, and Senator Wyden, we intend to expand our field of view and look beyond our industry for inspiration,” said David Cohen, CEO, IAB. “We have created an agenda that will not disappoint and will provide attendees with not only insights they can put into practice, but also provide them with the tools they need to tackle 2021 head on.”

ALM will also provide a forum to discuss the future of accountability and addressability as the countdown to the deprecation of third-party cookies draws near. IAB Tech Lab will share a robust update and insights related to the organization’s year-long work, which launched at ALM 2020. These will include presentations around the proposed solutions for privacy-preserving addressability and industry accountability. The new accountability platform is based on the responsible use of data and guiding principles for a user-centric approach. A new global privacy platform and taxonomies are also part of the solutions that will be presented for predictable consumer privacy through standards.

All times are in EST; Speakers and timing are subject to change, refer to the website for up-to-date information.

To view the full ALM 2021 agenda, speakers, and any updates, please visit: iab.com/events/2021-iab-alm/

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Kate Tumino / Britany Tibaldi
212-896-1252 / 347-487-6794
ktumino@kcsa.com  / btibaldi@kcsa.com

The post IAB Announces Final Agenda for its Annual Leadership Meeting from March 8-12 appeared first on IAB.

NEW YORK, NY (February 4, 2021) – Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that Snap Inc. Co-Founder and CEO Evan Spiegel and Jeremi Gorman, Chief Business Officer, will join a fast-growing list of industry, health, and government leaders at their Annual Leadership Meeting (ALM) on March 8-12.

“Snap has uncovered new and rapidly-emerging consumer behaviors to redefine how we think about video, commerce, communications and entertainment,” said David Cohen, CEO, IAB. “We’ve specifically chosen speakers from companies in dynamic businesses, with leaders who know how critical it is to double down on innovation in challenging times. ALM is the indispensable industry event where the entire media ecosystem — brands, agencies, regulatory, literally everybody — gathers to set the agenda for the future. The perspectives from our new speakers will provide insightful guidance.”

The new speakers join a fast-growing list of luminaries including:

• Senator Ron Wyden (D-OR)
• Dr. Anthony Fauci, Director, National Institute of Allergy and Infectious Diseases, National Institutes of Health (NIH)
• Mark Read, CEO, WPP
• Scott Rosenberg, SVP and GM, Roku
• Evan Spiegel, Co-Founder and CEO, Snap Inc.
• Jeremi Gorman, Chief Business Officer, Snap Inc.
• Bonin Bough, Chief Growth Officer, Triller
• Andre Pinard, Director, Communities, Mindset and Culture, Adidas
• Belinda J. Smith, CEO, Americas m/Six
• Karima Zmerli, PhD, U.S. Chief Data Sciences Officer, Wavemaker
• In addition, attendees will have a ringside seat to the hotly anticipated debate between Terence Kawaja, Founder & Chief Executive Officer, LUMA Partners, and Geoff Ramsey, Co-Founder and Chief Evangelist, Insider Intelligence

ALM will be a virtual week-long summit including keynote addresses, town hall discussions, and interactive roundtables, as well as an invite-only leadership session. The event offers the only truly comprehensive view of the interlocking challenges and opportunities that lie ahead:

• The demise of third-party cookies
• Defining the future of privacy, accountability, and addressability
• The explosive growth of streaming and connected TV — and the new urgency to find holistic measurement that works for brands, publishers, and platforms to tackle
• The new, entirely reinvented commerce landscape

A few agenda highlights below:

For more information and updates regarding the 2021 IAB ALM, please visit: iab.com/events/2021-iab-alm/

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Kate Tumino / Britany Tibaldi
212-896-1252 / 347-487-6794
ktumino@kcsa.com  / btibaldi@kcsa.com

The post IAB Annual Leadership Meeting Unveils New Speakers from Adidas m/Six, Roku, Snap Inc., Triller, and More appeared first on IAB.

Speakers include Senator Ron Wyden, Dr. Anthony Fauci, and WPP CEO Mark Read

NEW YORK, NY (January 14, 2021) – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today invited industry leaders to come together at their Annual Leadership Meeting (ALM) on March 8-12, to discuss the future of the digital media and marketing industry.

2020 left the industry in an entirely new place. This is a critical inflection point for how brands are born and thrive, how advertising is defined, how measurement and attribution happen, and much more. Seismic changes are happening fast, and all at once — ALM is the chance for industry leaders to collectively identify and shape industry priorities to create the future state of the digital ecosystem.

“Events over the past year have changed our industry and our world in critical, permanent ways. This makes ALM 2021: The Great Reset, the most pivotal, must-attend industry event of the year,” said David Cohen, CEO, IAB. “This is the moment for the industry to come together and find clarity, set direction, and push ahead on the initiatives, standards, and policies that will drive industry growth.”

ALM will be a virtual week-long summit including keynote addresses, town hall discussions, and interactive roundtables, as well as invite-only leadership sessions.

“When the industry looks back at this Great Reset in ten or twenty years, we won’t remember what ended in 2020,” added Cohen. “Instead, we’ll remember this moment as the start of entirely new ways to build consumer relationships, a new generation of digital experiences with privacy, personalization, and safety at the core, and a smarter, more diverse industry, with the creativity of everyone fully represented.”

Agenda Overview:

• Monday, March 8: IAB Leadership Summit (Invite Only)
• Tuesday, March 9: Addressability & Identity + Cross Platform Measurement & Attribution
• Wednesday, March 10: OTT, CTV & Video Convergence + The New Commerce Landscape
• Thursday, March 11: The State of Data + Media Chain Transparency
• Friday, March 12: Privacy, Policy & Compliance + IAB Sales Leadership Summit (Invite-Only)

For more information and updates regarding the 2021 IAB ALM, please visit: iab.com/events/2021-iab-alm/

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Kate Tumino / Britany Tibaldi
212-896-1252 / 347-487-6794
ktumino@kcsa.com  / btibaldi@kcsa.com

The post IAB’s 2021 Annual Leadership Meeting Drives the Marketing Industry’s Great Reset appeared first on IAB.