New York – May 9, 2024 – After consecutive years of healthy double-digit growth, podcast ad revenues grew at a slower pace in 2023 posting a modest revenue increase of 5% to $1.9 billion, according to IAB’s “U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections.”

This was due in large part to a challenging advertising climate that particularly affected mid-tier companies, resulting in losses that tempered the sector’s overall growth trajectory.

The eighth annual IAB U.S. Podcast Advertising Revenue Study, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2026.

“While a few of the largest podcast companies maintained double-digit growth, mid-tier companies hit a speed bump,” said Chris Bruderle, VP, Industry Insights & Content Strategy, IAB. “But revenue is already bouncing back.”

Podcasting is projected to return to double-digit growth (12%), with revenues of over $2B this year. It is on track to reach nearly $2.6B by 2026. Publishers will fuel growth through various initiatives, including measurement, programmatic, live events, more aggressive show promotion, and the continued development of video podcasts.

Comedy and Sports are Top Performers

Likely aided by shows from notable comedic personalities, comedy’s revenue share grew by four points in the past two years and is now among the most-listened-to podcast genres (overtaking news and sports) and gained nearly 300 new advertisers in Q4 2023 alone.

Sports is the second most popular content genre for the second straight year, down slightly from 2022 (15%) to 13%.

“Between comedy and sports, consumers are using podcasts to be entertained and delighted – which provides a sanctuary from other serious headlines playing out across the nation and the world”, said David Cohen, CEO, IAB. “It’s where the greatest engagement and subsequent ad dollars are.”

CPG and Retail Brands Boost Revenue

CPG and retail brands revenue was up 4% and 5% respectively since 2022. Advertisers are shifting to digital platforms like podcasting that enable more direct connections with consumers.

Diversity Remains a Unique Strength

The wide variety of subjects podcasting addresses and the unique rapport between podcasters and their listeners continue to make the medium uniquely attractive for advertisers who need to reach niche audiences.

More than a quarter of podcasting revenues were in the “other” category, such as government, non-profit, pets, home, and more. These individual categories are often small but are so highly targeted that they are very appealing to advertisers who need to reach a niche audience affordably.

“Podcasts deliver at scale, can pinpoint niche audiences, and have the power to build authentic connections with consumers,” continued Cohen. “And as audience measurement in podcasting becomes more aligned with other digital channels, there’s more growth ahead.”

The full IAB U.S. Podcast Advertising Study can be downloaded here.

Methodology
A quantitative, online survey was sent to leading podcast industry professionals in February to understand 2022 podcast advertising revenues, revenues by industry category and content genre, as well as forecast revenue growth for the next 3 years. As in prior years, this coincided with a podcast advertising market-sizing to deliver an estimate of the market in the United States, inclusive of non-survey participating companies.

About PwC
As business, accounting, and tax advisors to many of the world’s industry leading technology, media, and telecommunications (TMT) companies, PwC (www.pwc.com/us/tmt) has an insider’s view of trends and developments driving the industry. With approximately 1,200 practitioners serving TMT clients in the United States, PwC is committed to providing clients with industry experience and resources. In recent years, our work in TMT has included helping our clients to develop strategies to leverage digital technology, identifying new sources of financing, and marketplace positioning in industries characterized by consolidation and transformation. Our experience reaches across many geographies and segments, including broadband, wireless, film, television, music, publishing, advertising, gaming, sports, theme parks, computers and networking, software and technology services. With thousands of practitioners around the world, we’re always close at hand to provide deep industry knowledge and resources.

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
btibaldi@kcsa.com/mvaughan@kcsa.com

The post Podcast Revenue Growth Slowed in 2023, Will Return to Double-Digit Growth in 2024, According to IAB’s U.S. Podcast Advertising Study appeared first on IAB.

New York – April 24, 2024 – As anticipation builds for the 2024 IAB NewFronts, the pinnacle event in the streaming video marketplace, IAB, the leading trade body for the digital advertising industry, unveils key appointments to bolster its leadership team.

Cintia Gabilan, a seasoned professional who’s held senior roles at Amazon, Meta, and Unilever, steps into the position of Vice President at the IAB Media Center. Joining her is Arlene Mu, former Chief Privacy Officer and Assistant General Counsel at Lowe’s, who will assume the position of Assistant General Counsel at IAB. Adding to the roster, industry veteran Nadine Karp McHugh, is appointed as the new IAB Executive in Residence. Karp McHugh’s illustrious career, including stints at Goldman Sachs, SeeHer, Colgate, Ogilvy, Mindshare, and L’Oréal, brings invaluable brand marketing and agency insights to IAB.

Gabilan will lead one of IAB’s most critical areas of focus as Vice President of its Media Center, right in time for the 2024 IAB NewFronts (April 29 – May 2) and the 2024 IAB Podcast Upfront (May 9). In this role, she is charged with leading IAB members into the future of media and will report to Pam Zucker, SVP, Chief Strategy Officer.

“The Media Center is part of the heart and soul of IAB, working with hundreds of publishers and marketplace participants to ensure a bright and vibrant future for the streaming video and audio ecosystem” said David Cohen, CEO, IAB. “Some of the most meaningful IAB marketplaces, like the IAB NewFronts and IAB Podcast Upfront, are led by the IAB Media Center, and Cintia will undoubtedly bring a fresh perspective to the market. With experience working on the brand, agency, and media sides of our ecosystem, Cintia will quickly become an important fixture in the IAB community.”

Most recently, Gabilan spearheaded major initiatives as Global Head of Executive, Analyst, and Trade Relations Marketing at Amazon Ads. There, she led transformative strategies, including Customer Advisory Boards and Competitive Intelligence programs. Before this, Gabilan honed her expertise during her tenure at Meta (Facebook), spanning nearly a decade.

Gabilan also held leadership roles within renowned global ad agencies such as Wunderman Thompson and dentsu, as well as at CPG giant Unilever.

Arlene Mu joins IAB as Assistant General Counsel. Mu’s arrival coincides with a critical moment for the industry, as data privacy legislation continues to sweep the nation and shape digital advertising.

“Amidst escalating data privacy obligations and the need for collaboration in the industry to better protect consumers, Arlene’s addition to IAB couldn’t be more timely,” said Michael Hahn, EVP & General Counsel, IAB. “With her extensive experience in retail and the growth of retail media networks, Arlene brings a unique perspective. As we navigate the complexities of promoting responsible data practices in digital advertising, her legal counsel and understanding of privacy will be invaluable. Arlene’s insights will play a crucial role in our efforts toward creating a safer and compliant digital environment for consumers and IAB members.”

Mu comes to IAB from Lowe’s Companies Inc., where she held the position of Assistant General Counsel and Chief Privacy Officer. Her responsibilities included guiding the company through the complexities of privacy regulations, particularly in the context of marketing and the burgeoning field of retail media. During her tenure, she played a critical role in driving Lowe’s key digital marketing initiatives and retail media network establishment, contributing to the company’s growth and compliance strategies amidst the notable 16.3% year-over-year increase in advertising revenues in the retail media sector, which reached $43.7 billion in 2023.

Now, at IAB, Mu will collaborate closely with Michael Hahn on crucial industry legal projects, including the IAB Multi-State Privacy Agreement (MSPA), the Privacy Implementation and Accountability Task Force (PIAT), and the Clean Rooms Privacy Working Group. Her in-depth understanding of privacy regulations and hands-on experience in retail media will be invaluable as she continues to drive legal initiatives that shape the future of digital advertising, leading up to IAB’s Connected Commerce Summit on September 17-18, 2024.

Additionally, IAB welcomes Nadine Karp McHugh – a renowned leader boasting extensive experience in both brand marketing and agency leadership – as its Executive in Residence.

Throughout her career, Karp McHugh has occupied prominent positions in marketing and media across various sectors. Notably, she recently served as Managing Director, Global Media at Goldman Sachs. Before this, she held key positions at industry-leading brands such as L’Oréal and Colgate-Palmolive. Her journey has included significant contributions across WPP agencies, including leading Unilever’s U.S. business and serving as Chief Client Officer at MindShare New York. Karp McHugh’s commitment to diversity, equity, and inclusion led her to the role of President of SeeHer, a nonprofit designed to drive accurate portrayals of all women and girls within marketing and media. A distinguished TedX speaker known for her impactful presence in marketing and media, Karp McHugh has received numerous accolades, such as Ad Age’s Women to Watch and Media Maven awards.

“Nadine is an incredible addition to our team, bringing years of brand experience and a unique perspective,” said Sheryl Goldstein, EVP, Chief Industry Growth Officer, IAB. “With a focus on DEI, leadership, and creativity, Nadine will undoubtedly serve as a valuable resource for our members providing strategic direction for brand engagement.”

“In welcoming Cintia Gabilan and Arlene Mu to its executive ranks, alongside Nadine Karp McHugh, IAB solidifies its commitment to driving innovation, diversity, and responsible practices across the digital industry,” says Cohen. “With their combined leadership, IAB stands poised to meet the challenges and opportunities shaping the digital advertising ecosystem head-on, ensuring collaboration, progress and collective growth.”

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
btibaldi@kcsa.com/mvaughan@kcsa.com

The post IAB Appoints Industry Leaders to Critical Roles Ahead of 2024 NewFronts appeared first on IAB.

As the leading marketplace for streaming audio, IAB Podcast Upfront will explore key trends like the growth of niche audiences, diversity in podcasting, and podcasting’s global expansion. Top podcast networks and audio publishers will share insights on the medium’s acceleration and showcase its capabilities in driving return on investment (ROI).

IAB Podcast Upfront will be hosted by two leading voices in the podcast community, Jenna Kutcher, New York Times Bestselling Author and Host of “The Goal Digger” Podcast, and Rachel Rodgers Entrepreneur, Investor, and Founder of Hello Seven. Both hosts’ podcasts can be found on the YAP Media Network.

“With captivating programming and a passionate listener base, podcasting has cemented itself as a driving force in the marketplace, engaging over 135 million Americans each month,” said David Cohen, Chief Executive Officer, IAB. “There’s no better time for brands to stake their claim in both streaming audio and podcasting to help define the next era of growth.”

Additionally, IAB will release its eighth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), that quantifies the annual podcast advertising revenues generated over the past year and shows how podcast ad revenue has more than doubled since 2020.

“Reflecting on nearly two decades of its evolution, podcasting stands as a dynamic medium, and IAB has been at the forefront bringing buyers and publishers together, fostering confidence and amplifying investment,” said Matt Shapo, Director, Digital Audio and Video, IAB. “At this year’s IAB Podcast Upfront, we can expect presenters to highlight the latest monetization opportunities, technological advancements for brand-safety and suitability, and showcase exciting new content.”

*All times are in EST; Speakers and timing are subject to change; For up-to-the-minute agenda, refer to the website.

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
btibaldi@kcsa.com / mvaughan@kcsa.com

The post 2024 IAB Podcast Upfront: Demonstrating the Power of Podcast Advertising and Captivating Audiences appeared first on IAB.

New York – April 3, 2024 – Amid a wave of innovation and significant changes in how consumers watch video, the 2024 IAB NewFronts will span four days from April 29th to May 2nd in New York City, showcasing the most exciting developments in digital content, marketplace trends, and growing video advertising formats.

“The 2024 IAB NewFronts gives buyers a unique view of the video marketplace over the course of just a few days,” said David Cohen, Chief Executive Officer, IAB. “It’s a blend of content, technology, data and ad innovation which is why NewFronts is where the future of ad-supported streaming is defined.”

As an IAB NewFronts Principal Partner, Google will continue its long standing partnership by kicking off the 2024 IAB NewFronts on Monday with breakfast followed by the first NewFronts presentation of the week.

Back by popular demand, the IAB Main Stage will return on Wednesday, May 1st, featuring a curated selection of presenting companies. Alfonso Ribeiro, iconic television personality and host of “America’s Funniest Home Videos,” will emcee the day. Additionally, IAB will discuss findings from its annual Video Ad Spend Study, which includes full-year 2023 results and an outlook for 2024.

Understanding the importance of responsible and trusted journalism, this year marks an unprecedented collaboration between major news publishers and IAB to promote the value of quality journalism at the ‘IAB Spotlight on: News at NewFronts,’ held on April 29th. This event will bring together leading news executives, advertisers, and other industry leaders to discuss the vital role of journalism in society and why supporting news coverage is more critical than ever. BBC, CNN, Condé Nast, NBCUniversal, NPR, The Guardian US, The New York Times, and The Wall Street Journal, will participate in the first-ever joint NewFronts session to showcase the importance of reputable journalism and the value it brings to both consumers and advertisers.

IAB has also partnered with National CineMedia (NCM), the largest cinema advertising platform and U.S. Representative for the Cannes Lions International Festival of Creativity, serving as the official Young Lions Jury Networking partner. This year, NCM and Young Lions competition jurors from State Farm Insurance, Verizon, and creative agency Omelet, will share insights on creativity in premium video during a May 1st session from the IAB Main Stage called “The Future of Brand Storytelling and the Next Generation of Young Creatives.” The Wednesday event will culminate with the IAB NewFronts and NCM Young Lions Jury Networking Party.

*All times are in EST; Attendees must reach out to NewFronts presenters (above) to attend their presentations; Speakers and timing are subject to change. For up-to-the-minute agenda, refer to the IAB website: https://iab.com/newfronts

*All times are in EST; Speakers and timing are subject to change. For up-to-the-minute agenda, refer to the IAB website: https://iab.com/newfronts

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
btibaldi@kcsa.com / mvaughan@kcsa.com

The post IAB Unveils Agenda for the 2024 IAB NewFronts: Defining the Ad Supported Present and Future of Streaming appeared first on IAB.

Public Comment Open Until March 9, 2024

NEW YORK, February 8, 2024 – In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns. The guidelines are open for public comment for a 30-day period until March 9th, 2024.

The IAB AR Measurement Guidelines Task Force, working with MRC, set forth guidelines for advertisers and marketers to quantify how much media is delivered and gauge how well their media achieved their business objectives within AR media campaigns.

“Brands are increasingly utilizing AR in their media campaigns to connect with consumers in more meaningful and immersive ways,” said Zoe Soon, VP, Experience Center, IAB. “The Augmented Reality advertising market is projected to generate $1.2 Billion in revenue in the U.S. this year. Thus, as an industry, we need to establish a greater consistency on how we define and measure AR advertising to foster fairness and transparency for buyers and sellers.”

To effectively capture the impact of AR campaigns, these guidelines set a framework to establish clear and consistent definitions for ad delivery, viewability, audience, engagement, and performance. The guidelines are inclusive of AR’s interactive and immersive formats as AR can accrue non-physical interactions with products as well as the physical interactions related to browsing in the context of attribution.

“The efforts to draft these guidelines involved developing a deep understanding of the AR measurement landscape through collaboration with the IAB AR Measurement Guidelines Task Force, we created a measurement framework for ad delivery, audience, engagement, and outcomes that provides consistency with other digital measurement while reflecting unique aspects of the AR environment,” added Ron Pinelli, SVP Digital Research and Standards, MRC. “This public comment period is an opportunity for all members of the digital advertising community – brands, publishers, agencies, and ad tech companies – to join the conversation and share their feedback regarding AR advertising measurement and work together to address the present and future of AR advertising experiences.”

“Over the last decade, we’ve seen first-hand the value augmented reality (AR) has for our community and for brands looking to engage consumers,” said Ty Ahmad-Taylor, Vice President, Product Growth, Snap Inc. “We’re excited to partner with IAB and MRC, and help the industry navigate effective AR campaign measurement. The AR Measurement Guidelines Task Force is playing a leading role in defining the future of AR advertising, and we look forward to using these guidelines to help partners maximize their AR outcomes.”

The proposed IAB/MRC Augmented Reality (AR) Guidelines can be reviewed here. Questions and comments can be sent to experience-center@iab.com.

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

About MRC
The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective.  Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC. Additional information about MRC can be found at www.mediaratingcouncil.org.

IAB Media Contacts
Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
btibaldi@kcsa.com / mvaughan@kcsa.com

The post IAB and MRC Release Augmented Reality Measurement Guidelines For Public Comment appeared first on IAB.

NEW YORK, January 28, 2024 – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named John Halley, President, Paramount Advertising, Paramount as the new Chair of the trade organization’s Board of Directors. Halley has served on the board since March 2021, most recently as the Vice Chair.  

Halley takes on the role that was held by Alysia Borsa, Chief Business Officer and President of Lifestyle, Health and Finance, at Dotdash Meredith. Borsa will continue to remain on the IAB Board and on the Executive Committee. Additionally, Shenan Reed, Global Chief Media Officer of General Motors, will move into the role of Vice Chair. 

“The strength of IAB — and the strength of our industry — depends on our ability to attract the very best talent to our Board. John and Shenan bring a wealth of experience, a readiness to confront the industry’s toughest challenges, and a thirst for innovation that is inspirational. This year will be meaningful as we are grappling with trends defining the digital ecosystem, from the seismic shift in privacy and addressability, AI, unified identity and the retirement of third-party cookies. I’m so pleased to welcome them aboard,” said David Cohen, CEO, IAB.

“I am eager to work alongside Alysia, David, Shenan, and the rest of the board to ensure we are helping all stakeholders improve and evolve the digital ecosystem during such a critical time,” said Halley. “IAB is doing important work, and I look forward to contributing additional perspective as we map our path to the future.”

“The trajectory of digital growth hinges on the strategic decisions we make today,” said Reed. “Collaborating with John, David, and the entire IAB Board on the intriguing challenges ahead, we will have an increased emphasis placed on initiatives supporting sustainability, diversity, and breakthrough creativity at scale. Our choices now pave the way for better consumer experiences with media, and a markedly different industry by 2030.”

New members of the IAB Board of Directors elected to a three-year term include:

• Kristi Argyilan, Senior Vice President, Retail Media, Albertsons Media Collective
• Michael Scott, Vice President of Ad Sales and Operations NA, Samsung Ads
• Jason Spero, Vice President, Global Product Lead, Google

Current board members re-elected for a new three-year term include:

• Alysia Borsa, Chief Business Officer and President of Lifestyle, Health & Finance, Dotdash Meredith
• Patrick Harris, President, Americas and Partnerships, Snap
• Lisa Howard, Global Chief Revenue Officer, Hearst Magazines
• Norm Johnston, Global Head of Advertising Strategy, NewsCorp
• Joy Robins, Global Chief Advertising Officer, The New York Times
• Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising
• Aaron Sobol, Head of Media Investment, U.S., Unilever 

The IAB Board of Directors is also comprised of the following members:

• Sheri Bachstein, Chief Executive Officer and General Manager, The Weather Channel and IBM Watson Advertising
• Dani Benowitz, President, U.S. and Global, MAGNA Global (IPG Mediabrands)
• Alvin Bowles, Vice President, Global Business Group – Americas, Meta
• Deva Bronson, Executive Vice President, Global Head of Brand Assurance, dentsu
• Rajeev Goel, Co-Founder & Chief Executive Officer, PubMatic
• Ryan Gould, Head of Digital Ad Sales, Warner Bros. Discovery
• Elizabeth Herbst-Brady, Chief Revenue Officer, Yahoo
• Scott Howe, Chief Executive Officer, LiveRamp
• Jia Hyun, Vice President, Head of Strategic Accounts, LinkedIn
• Todd Kaplan, Chief Marketing Officer – Pepsi, PepsiCo
• Craig Kostelic, Chief Business Officer, Global Commercial Revenue, Condé Nast
• Alison Levin, President, Advertising & Partnerships, NBCUniversal
• Helen Lin, Chief Digital Officer, Publicis Media
• Alan Moss, Vice President, Global Ad Sales, Amazon Ads
• Susan Schiekofer, Chief Digital Investment Officer, GroupM
• Donna Speciale, President of U.S Advertising Sales and Marketing, TelevisaUnivision
• David Spector, Co-Founder, ThirdLove
• Sarah Travis, President, Roundel – Media Designed by Targe
• John Trimble, Chief Advertising Revenue Officer, SiriusXM
• Lisa Valentino, Executive Vice President, Client Solutions & Addressable Enablement, Disney Advertising
• Joe Zawadzki, General Partner, AperiamVentures 

Ex-officio members include:

• Miranda Dimopoulos, Regional Chief Executive Officer, IAB SEA & India
• Townsend Feehan, Chief Executive Officer, IAB Europe
• Rich LeFurgy, General Partner, Archer Advisors
• David Moore, Chairman, 4screen
• Randall Rothenberg, Limitless Partner, Randall, Ltd.
• John Toohey, Senior Vice President of Finance, Cumulus Media (Treasurer)

IAB Executive Committee includes:

• Alysia Borsa, Chief Business Officer and President of Lifestyle, Health & Finance, Dotdash Meredith
• David Cohen, Chief Executive Officer, IAB
• Gina Garrubbo, Chief Executive Officer, National Public Media
• John Halley, President, Paramount Advertising
• Peter Naylor, Vice President of Sales, Netflix
• Shenan Reed, Global Chief Media Officer, General Motors

The new board slate was formally announced at the 2024 IAB Annual Leadership Meeting (ALM). For more information about the IAB Board of Directors, please visit iab.com/boardofdirectors. 

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
btibaldi@kcsa.com / mvaughan@kcsa.com

The post IAB Board of Directors Announces John Halley, President of Paramount Advertising, as New Board Chair for 2024 appeared first on IAB.

Due to Industry Demand, IAB Connected Commerce Summit Returns bigger than ever with a Two-Day Event Experience Addressing the Rise of Retail Media

NEW YORK, November 30, 2023 – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled its 2024 thought leadership and marketplace events schedule. Aiming to excite, inspire, and motivate, the event lineup addresses key issues across marketing, AI, streaming, gaming, retail, and public policy, as well as responsible media and data use. 

“IAB’s mission is to gather the industry together, and provide insights and tools to help buyers, marketers, and the entire digital ecosystem navigate these shifts,” said David Cohen, CEO, IAB. “The only constant in the digital marketplace is change, and there is probably no time in recent memory where there has been so much in flux at one time. Opportunity and growth are born out of this dynamism, which is incredibly exciting.”

Overview of 2024 Tentpole Events

IAB ALM 2024: On January 28-30, the 2024 IAB Annual Leadership Meeting will gather digital pioneers and business leaders in Marco Island, Florida to discuss critical topics for the industry, and, with its returning theme “It Starts Here,” will set the agenda for the year to come. With nearly 100 speakers including more CMOs than ever before, attendees will hear from leading executives through keynotes, insightful panel discussions, and curated networking experiences covering the most important topics in the digital advertising space such as generative AI, responsible media, commerce, creativity, the evolution of streaming, and much more.

“ALM kicks off the year gathering leaders, thinkers, and builders to tackle the biggest industry issues from the creator economy, cookie deprecation, consumer privacy, policy regulation, and more,” added Cohen. “We also couldn’t have a conference without discussing the state of measurement. Returning to the ALM stage are the CEOs of Comscore, iSpot, Nielsen, and VideoAmp who will participate in the “Great Measurement Debate Part 2” to address measurement opportunities, challenges, and what we, as an industry, can do better to effectively measure campaign effectiveness.”

Some of this year’s featured speakers thus far include:

• Ime Archibong, Vice President, Product Management, Meta
• Bob Bakish, President and CEO, Paramount Global
• Marsha Blackburn, U.S. Senator (R-TN)
• Alysia Borsa, Chief Business Officer and President, Lifestyle, Dotdash Meredith
• Jen Brace, Chief Futurist, Ford
• Jon Carpenter, Chief Executive Officer, Comscore
• Jeffrey Cole, Director of the Center for the Digital Future, USC Annenberg School
• Stephanie Dobbs Brown, Chief Marketing Officer, Intercontinental Exchange (ICE)
• Esi Eggleston Bracey, Chief Growth and Marketing Officer – Effective January 1, 2024, Unilever
• Nancy Hall, Chief Executive Officer, Mindshare North America
• John Halley, President, Paramount Advertising
• Tariq Hassan, Chief Marketing & Customer Experience Officer, McDonald’s USA
• Diana Haussling, Senior Vice President, General Manager, Consumer Experience & Growth, Chief Marketing Officer, Colgate-Palmolive
• Debora Kantt, Executive Director, Futurist, Strategic Foresight & Future Studies Lead, JP Morgan
• Jenna Lebel, Chief Marketing Officer, Liberty Mutual
• Ross McCray, Founder and Chief Executive Officer, VideoAmp
• Andrea Mitchell, NBC News Chief Foreign Affairs Correspondent and Chief Washington Correspondent; Host, MSNBC’s “Andrea Mitchell Reports”
• Sean Muller, Founder and Chief Executive Officer, iSpot.tv
• Peter Naylor, Vice President, Advertising Sales, Netflix
• Katie Neil, Head of Connected Commerce Marketing and Investments, The Coca-Cola Company
• Amie Owen, Global Chief Commerce Officer, UM Worldwide
• Shelly Palmer, Chief Executive Officer, The Palmer Group
• Karthik Rao, Chief Executive Officer, Nielsen
• Jenny Rooney, Chief Experience Officer, Adweek
• Susan Schiekofer, Chief Digital Investment Officer, GroupM U.S.
• Jessica Sibley, Chief Executive Officer, TIME
• Resh Sidhu, Global Director Arcadia Creative Studio, Snap Inc
• Aaron Sorkin, Screenwriter, Playwright, and Director
• Jonathan Stringfield, Vice President, Global Business Research & Marketing, Activision Blizzard Media
• Jennie Weber, Chief Marketing Officer, Best Buy Co. Inc.

For the latest on ALM speakers, please visit: iab.com/alm 

Over the course of three days, attendees will hear discussions around critical issues including:

• Generative AI, the Creativity Revolution, and Ethical Crossroads in the Digital Economy
• Navigating the Convergence of Omni-Channel Experiences, Retail Media, Shoppable Ads, and Content
• Privacy in Practice: From Policy to Implementation
• The March Towards a ‘Streaming-First’ Future
• Ethical Pulse: Steering the Digital Industry Towards Responsible Media and Inclusive Best Practices
• A New Era of Creativity: Attention, Innovation, and Personalization

Full agenda can be accessed here: iab.com/alm 

“Attendees come to ALM to hear firsthand from brands and marketers on how they’re adapting to industry change and moving the needle for their companies to thrive in the digital advertising ecosystem,” said Carryl Pierre-Drews, EVP, Chief Marketing Officer, IAB. “This year, we have more CMOs and marketing executives taking the stage at ALM, including Best Buy, Liberty Mutual, McDonald’s, Unilever, and more. In addition to the various sessions, IAB will host a CMO-centric breakfast addressing the critical role of marketers in leading AI efforts.” 

On January 29 at ALM, IAB will host with Adweek the Marketing Vanguard CMO breakfast, an invitation-only gathering of leading marketing executives plus their rising stars. They’ll meet to explore AI’s impact on advertising, marketing, and business strategy. Moderated by Jenny Rooney, Chief Experience Officer at Adweek, the panel discussion at the breakfast, titled “Steering the AI Ship: Exploring the CMO’s Role and Responsibility,” will dive into the CMO’s role in driving company-wide AI efforts, implementation, and usage that is customer-first, on-brand, and responsible.

IAB PlayFronts 2024, March 26-27, 2024, New York City, In-person & Virtual 

The third annual IAB PlayFronts makes its return bigger than ever before, taking place over two days in New York City as well as live-streamed. IAB PlayFronts is dedicated to showcasing advertising and partnership opportunities in the gaming industry. Leading game publishers, streaming platforms, and ad tech partners will demonstrate creative opportunities for brands in the gaming landscape, and present opportunities to elevate the effectiveness of gaming.

IAB Public Policy & Legal Summit 2024, April 2, 2024, Washington, D.C., In-person

With new regulations and state privacy laws taking effect, the digital media landscape is constantly evolving. Hear from experts to stay ahead of all the legal, policy, and technical challenges impacting businesses today. The annual IAB Public Policy & Legal Summit will bring together leaders in advertising, media, technology, and the government to address how to continue to build a sustainable consumer-centric media and marketing ecosystem.

IAB NewFronts 2024, April 29-May 2, 2024, New York City, In-person & Virtual 

IAB NewFronts hosts some of the biggest names in media and entertainment fostering valuable partnerships between brands and native digital video content. Across New York City and streamed virtually, IAB NewFronts is a one-stop shop for media buyers eager to get a first look at the latest digital video content and advertising solutions. For the second year in a row, IAB will have its stage again on Wednesday, May 1st to feature a selection of presenting companies. 

IAB Podcast Upfront 2024, May 9, 2024, New York City, In-person & Virtual

Following IAB NewFronts, IAB Podcast Upfront is designed for brands, agencies, and media buyers to preview the latest in innovative podcast programming. Join leading audio and podcast companies as they showcase the power of podcasts and announce brand new shows and content opportunities for advertisers to align with their brand. IAB Podcast Upfront will take place in New York City and be streamed virtually.

IAB Connected Commerce Summit 2024, September 17-18, New York City, In-person

Back by popular demand, and for two full days, IAB Connected Commerce Summit will dive into where the future of retail commerce is heading and how it could improve business operations. Attendees will hear from thought leaders in e-commerce and retail media about the most impactful strategies that will help brands stay ahead of the game. 

IAB Privacy Compliance Salon, September 22, 2024, Los Angeles, In-person

For the first time, IAB will host the Privacy Compliance Salon bringing together senior privacy leaders in the digital advertising industry for thought-provoking and practical discussions around today’s most challenging privacy compliance issues. Attendees will learn about managing sensitive personal information, the use of data clean rooms, and legal considerations in leveraging AI in marketing campaigns.

IAB State Privacy Law Summit 2024, November 2024, New York City, In-person 

With additional state privacy laws taking effect every year, the third IAB State Privacy Law Summit will convene privacy lawyers and cross-functional privacy professionals to make sense of the latest state privacy law changes. In particular, this event involves interactive deep-dive discussions between panelists and the audience and leverages data flows to give industry participants a clearer understanding of the industry’s challenges and provide pathways for compliance.

For more information and updates regarding IAB’s events, visit: www.iab.com/events. 

About IAB

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts

Brittany Tibaldi / Michael Vaughan

347-487-6794 / 813-210-1706

btibaldi@kcsa.com / mvaughan@kcsa.com

The post IAB Announces Robust ALM Speaker Lineup and Themes Addressing Evolving Digital Advertising Marketplace: Organization Also Unveils Events Schedule appeared first on IAB.

However, Tiffith warns of FTC overreach that could stifle online discourse, penalize businesses acting in good faith, and violate provisions of internet law and First Amendment protections. He warns that companies could be liable for third-party comments, including subjective opinion, and new rules could also “impose significant costs on legitimate businesses, when a rule targeted at the behavior of bad actors would be a much more effective and efficient mechanism to address the problem” of fake reviews.

IAB supports several FTC proposals in the agency’s Notice of Proposed Rulemaking (NPRM), such as prohibiting the purchase of reviews, but warns other provisions could prohibit businesses from collecting or incentivizing reviews in any form. “Many of the proposed provisions are overly-broad and would prohibit practices that are consumer-friendly and where the record does not demonstrate a prevalent deceptive practice,” according to IAB’s filing.

The trade association is calling for an informal FTC hearing to share its members’ perspectives on preventing deceptive or unfair practices without overburdening legitimate business activity.

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Kate Tumino / Brittany Tibaldi
212-896-1252 / 347-487-6794
ktumino@kcsa.com/ btibaldi@kcsa.com

The post IAB Warns FTC’s Proposed “Fake Review” Rules Could Penalize Honest Opinion and Companies Operating in Good Faith appeared first on IAB.

Amanda Richman is the sixth industry leader over the last decade to be invited to participate in the IAB Executive-In-Residence program — and the first ever from an agency background. As the former CEO of Mindshare and Wavemaker, and a senior leader at several of the nation’s top media agencies, Richman’s strategic advisory role will accelerate growth for the organization, helping to identify and shape services, solutions, and programming that create value for members and drive the industry forward.

“I have known Amanda nearly my entire career and have always been impressed by her ability to create, incubate, integrate, and operate digital-first businesses.” said David Cohen, Chief Executive Officer, IAB “She has done it for WPP, Publicis, IPG, and Time Warner from the very early days of digital. At Mindshare, she directed an agency-wide transformation, expanding the client portfolio and diversifying revenue through enhanced commerce and data solutions. Her insights will be vital as we introduce more agencies and brands into our organization and face a future that’s evolving faster than ever.”

“IAB has led the efforts to build our industry from the start, and they continue to lead the conversation across the digital ecosystem,” said Amanda Richman, Executive in Residence, IAB. “I am eager to lend my support to their unwavering commitment to members and the industry through connections and collaborations that spark innovation and fuel progress for all stakeholders.”

As the newest member of the IAB Executive Leadership Team and Chief of Staff, Piya Mehra brings experience from both media agencies and management consulting. As Brand Group Director at Horizon Media, she oversaw all aspects of strategy, planning, implementation, and analysis of omnichannel media investments for her clients. At KPMG, she was an end-to-end project and client engagement manager, regularly overseeing teams of consultants and analysts on marketing, operations, target operating model, and analytics projects.

Reporting to CEO David Cohen, Mehra serves as a critical business partner, providing strategic counsel and cross-functional project management. Additionally, she will optimize operations and foster synergy across all aspects of the organization, contributing significantly to its growth and success.

“The pace of change and the opportunities and challenges ahead demand a Chief of Staff who is infinitely curious, highly organized, and capable of serving as a force multiplier to me and the entire leadership team,” added Cohen. “It’s a hard job to fill, and we’re excited to have found Piya and welcome her to the team.”

“Being an integral part of a team that accomplishes so much vital work for the industry is truly fulfilling,” said Piya Mehra, Chief of Staff, IAB. “I look forward to contributing my expertise and passion to further elevate IAB’s impact and influence.”

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
btibaldi@kcsa.com / mvaughan@kcsa.com 

The post IAB Announces Two Executive Additions: Amanda Richman, Former CEO of Mindshare and Wavemaker Joins as Executive in Residence and Piya Mehra Joins as Chief of Staff appeared first on IAB.

“The FTC has again chosen to overreach and usurp Congressional authority by taking an action beyond its role, remit and responsibility. Even one of the current Commissioners openly questions whether there is a nexus between the original order, the alleged intervening violations, and the modified order. The FTC has requested an additional $160 million in its annual budget request to Congress. We believe the agency has shown that it is not capable of using taxpayers’ dollars wisely and judiciously. Congress should reject any increase in funding. When a federal agency repeatedly steps outside of its jurisdiction, as the FTC has, it is time for Congress to intervene.”

The post IAB Responds to the Federal Trade Commission’s Latest Overreach appeared first on IAB.