Brand Academy Archives - IAB https://www.iab.com/iab_event_type/brand-academy/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Mon, 31 Jul 2023 14:32:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 Podcast Advertising A-Z: An Industry Panel on the Growth and Opportunity in Podcast Advertising https://www.iab.com/events/podcast-advertising-a-z/ Thu, 18 May 2023 19:32:29 +0000 https://www.iab.com/?post_type=iab_event&p=166983 IAB’s recently released U.S. Podcast Advertising Revenue Study noted that “despite macroeconomic factors, the U.S. podcast ad revenue grew by 26% in 2022, to over $1.8 billion, and continues to be one of the fasted growing digital channels, outpacing the total internet ad marketing (+11% YoY).” The study also projected podcast revenue will continue to … Continued

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]]> IAB’s recently released U.S. Podcast Advertising Revenue Study noted that “despite macroeconomic factors, the U.S. podcast ad revenue grew by 26% in 2022, to over $1.8 billion, and continues to be one of the fasted growing digital channels, outpacing the total internet ad marketing (+11% YoY).” The study also projected podcast revenue will continue to grow through 2025, nearly doubling as it approaches $4 billion.

It’s clear that podcasts will continue to be a valuable media property for marketers to utilize and you don’t want to miss the wave as it continues to rise – now is the time to get your questions on Podcast Advertising answered!

Join us for this Brand Academy, brought to you by Libsyn’s AdvertiseCast, which will explore the opportunities and challenges in Podcast Advertising across measurement, attribution, programmatic buying, brand safety and more.

This Brand Academy will be hosted in-person at the IAB Ad Lab and will also be streamed virtually. A cocktail reception will be hosted after the session for in-person attendees from 4:30-6:30 PM ET.

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]]> Why Everybody’s Talking About Contextual https://www.iab.com/events/why-everybodys-talking-about-contextual/ Thu, 15 Sep 2022 17:38:37 +0000 https://www.iab.com/?post_type=iab_event&p=156039 This in-person Brand Academy, sponsored by Silverbullet, will examine why contextual advertising is being scouted as an effective and easy-to-implement solution for advertisers looking to step into the privacy-first era. Experts, Umberto Torrielli, CSO at 4D, and Billy Port, VP of Revenue at 4D, will take you on a journey to explore the evolution of … Continued

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]]> This in-person Brand Academy, sponsored by Silverbullet, will examine why contextual advertising is being scouted as an effective and easy-to-implement solution for advertisers looking to step into the privacy-first era. Experts, Umberto Torrielli, CSO at 4D, and Billy Port, VP of Revenue at 4D, will take you on a journey to explore the evolution of contextual advertising and where it is today, the importance of safety and suitability for the modern marketer, the incredible world of contextual video, and why it is so important to invest now.

Join us at IAB’s Ad Lab for this exciting Brand Academy and cocktail reception to follow.

Please note that this event has a maximum capacity of 50 attendees. Tickets are on a first-come-first-served basis. Please only reserve tickets if you are committed to attending.

Important: All attendees will be required to show proof of vaccination and comply with IAB’s Event and COVID-19 Policy and Code of Conduct.

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]]> An Advertiser’s Guide to Reaching Gaming-Obsessed Gen Z and Millennials https://www.iab.com/events/an-advertisers-guide-to-reaching-gaming-obsessed-gen-z-and-millennials/ Thu, 09 Jun 2022 20:52:49 +0000 https://www.iab.com/?post_type=iab_event&p=152250 Gaming is the hottest medium in entertainment today and the landscape is filled with options. Games genres span from Multiplayer Online Battle Areas (MOBAs) like League of Legends to FPSs like Call of Duty. Creators like Ninja and Pokimane and esports organizations such as 100 Thieves and Envy develop content for massive communities of loyal … Continued

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]]> Gaming is the hottest medium in entertainment today and the landscape is filled with options. Games genres span from Multiplayer Online Battle Areas (MOBAs) like League of Legends to FPSs like Call of Duty. Creators like Ninja and Pokimane and esports organizations such as 100 Thieves and Envy develop content for massive communities of loyal and engaged followers. However, most of the popular gaming titles are largely inaccessible to advertisers via in-game ads.

Fortunately, Twitch and YouTube Gaming attract millions of these dedicated Gen Z and Millennial fans daily who consume billions of hours of gaming content each month. As digital advertising prices continue to sky-rocket and with so many games, genres, creators, and organizations to choose from, crafting an effective gaming strategy that resonates with your brand is critical.

Join us in this interactive IAB Brand Academy, sponsored by Vindex, as they demystify gaming and esports opportunities on Twitch and YouTube and show you how to unlock a more effective way to reach your most vital audiences.

Watch Webinar VOD

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]]> Cannabis Category Growth and The Untapped Opportunity for Advertisers https://www.iab.com/events/cannabis-category-growth-and-the-untapped-opportunity-for-advertisers/ Fri, 17 Dec 2021 17:00:29 +0000 https://www.iab.com/?post_type=iab_event&p=133726 The cannabis category is on a hyper growth path. In just the last two years, it has seen its essential business designation, rapid legalization, an influx of investment and innovation, and an explosion of new cannabis and CBD brands led by mainstream icons like Martha Stewart, Jay-Z, and Gwyneth Paltrow. The result? Pervasive availability, rapid de-stigmatization, mainstream … Continued

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]]> The cannabis category is on a hyper growth path. In just the last two years, it has seen its essential business designation, rapid legalization, an influx of investment and innovation, and an explosion of new cannabis and CBD brands led by mainstream icons like Martha Stewart, Jay-Z, and Gwyneth Paltrow. The result? Pervasive availability, rapid de-stigmatization, mainstream consumption, and a new growth opportunity for advertisers.

Research from MRI-Simmons has revealed not only the scale of the cannabis and CBD consumer base – currently standing at 64.5 million and growing – but also the ideal mindset, appealing behaviors and high-value attributes they possess. From QSR to beauty to adult beverages, brands across all consumer categories can find value in unlocking this new untapped growth audience. And with the cookieless future soon approaching, second party data will pave the way to reach them.

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]]> How to Measure the Business Impact of Omnichannel, Consumer Journeys https://www.iab.com/events/how-to-measure-the-business-impact-of-omnichannel-consumer-journeys/ Thu, 27 May 2021 14:04:38 +0000 https://www.iab.com/?post_type=iab_event&p=132758 Advertisers and agency buyers interested in taking control of the consumer experience with real-time intelligence will benefit the most from this webinar hosted by AcuityAds. This session will feature case studies that highlight measurement capabilities impacting business outcomes for marketers who plan and execute omnichannel media programs. You’ll also get an exclusive preview of illumin, … Continued

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]]> Advertisers and agency buyers interested in taking control of the consumer experience with real-time intelligence will benefit the most from this webinar hosted by AcuityAds. This session will feature case studies that highlight measurement capabilities impacting business outcomes for marketers who plan and execute omnichannel media programs. You’ll also get an exclusive preview of illumin, the first journey automation technology for evidence-based marketing.

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]]> How Media Agencies Are Approaching YouTube & CTV in 2021 https://www.iab.com/events/how-media-agencies-are-approaching-youtube-ctv-in-2021/ Wed, 12 May 2021 18:32:09 +0000 https://www.iab.com/?post_type=iab_event&p=128368 Where are TV dollars going? A recent study conducted by Pixability looks at how agencies are shifting dollars away from traditional TV. Join us for our next Brand Academy on June 24 at 2:00 PM ET where Matt Duffy, CMO of Pixability will present the answers to these questions and more.

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]]> Where are TV dollars going? A recent study conducted by Pixability looks at how agencies are shifting dollars away from traditional TV. Join us for our next Brand Academy on June 24 at 2:00 PM ET where Matt Duffy, CMO of Pixability will present the answers to these questions and more.

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]]> How to Map, Measure, and Monetize Omnichannel Consumer Journeys https://www.iab.com/events/how-to-map-consumer-journeys/ Fri, 09 Apr 2021 13:52:20 +0000 https://www.iab.com/?post_type=iab_event&p=128067 Marketers interested in taking control of the consumer experience with real-time intelligence to optimize business results will benefit the most from this Brand Academy, sponsored by AcuityAds. The session will showcase illumin — AcuityAds’ latest journey automation technology — with case studies and business results to help marketers plan and execute digital journeys. Join us … Continued

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]]> Marketers interested in taking control of the consumer experience with real-time intelligence to optimize business results will benefit the most from this Brand Academy, sponsored by AcuityAds. The session will showcase illumin — AcuityAds’ latest journey automation technology — with case studies and business results to help marketers plan and execute digital journeys. Join us for this webinar to learn about the latest innovations in evidence-based marketing and state-of-the-art advertising technology.

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]]> Brand Safety, Data Insights https://www.iab.com/events/brand-safety-data-insights/ Thu, 25 Feb 2021 02:01:57 +0000 https://www.iab.com/?post_type=iab_event&p=123173 The upheaval of 2020 has caused brands to put extra pressure on agencies to protect brand equity and ad spend. But many strategies result in overblocking, which is not the most effective way to maintain brand safety; IAB research shows advertising on news sites works. 84% of consumers feel that advertising within the news either … Continued

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]]> The upheaval of 2020 has caused brands to put extra pressure on agencies to protect brand equity and ad spend. But many strategies result in overblocking, which is not the most effective way to maintain brand safety; IAB research shows advertising on news sites works. 84% of consumers feel that advertising within the news either increases or maintains brand trust. There are emerging tactics that marketers can leverage and brand suitability tools that deliver timely insights to ensure they’re advertising, safely, where their consumers are plentiful and engaged.

Another trend we saw last year was the ad industry taking a significantly more reactive role, adapting to world events and rapidly shifting consumer behaviors and priorities. What remained constant through the chaos was the importance of data & insights. By harnessing the value of readership data to power contextual strategies, agencies can unlock their audiences and deliver stronger results to customers.

Join us as we reflect on the important lessons from last year and shed light on how to best understand and reach customers in 2021 with the right strategies around brand safety and data & insights.

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]]> Balancing Scale with Brand Safety https://www.iab.com/events/brand-academy-brand-safety/ Mon, 13 Jul 2020 21:15:55 +0000 https://www.iab.com/?post_type=iab_event&p=110954 The need for marketers to make real-time marketing decisions has never been greater. Predictable patterns are no longer predictable. Understanding where and how to connect with audiences has never been so complex and challenging. IAB Brand Academy is a series of virtual brand academy webinars exclusively curated for brand marketers and agency executives to help … Continued

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]]> The need for marketers to make real-time marketing decisions has never been greater. Predictable patterns are no longer predictable. Understanding where and how to connect with audiences has never been so complex and challenging.

IAB Brand Academy is a series of virtual brand academy webinars exclusively curated for brand marketers and agency executives to help them connect with publishers, platforms, and data companies to learn how they can leverage tools, data, and insights to help them make decisions that are critical to driving business growth. Industry research and practical learnings will be shared by IAB experts in conjunction with hands-on learning and case studies from leading solution providers.

In the first in the Brand Academy series, attendees will gain real-time marketing tools and insights on Balancing Scale with Brand Safety.

In DoubleVerify’s session, attendees will join Karen Gross, Chief Customer Officer of DoubleVerify to learn:

  • What is brand safety and why is it important for brand marketers now?
  • What challenges and brand safety risks do marketers face with digital media buys?
  • How can brands avoid harmful content while building scale?
  • How is technology solving for a brand safe environment?
  • In Facebook’s session, attendees will join a Fireside Chat with Patrick Harris (VP, Global Agency Development) and Jason Dailey (Head of Agency, North America) as they address:

Facebook’s on-going commitment to platform safety

  • Share updates on transparency and advertiser controls
  • Outline the key areas Facebook is partnering with the Industry to drive progress

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