This explosive growth is driven by the performance benefits of aligning brand stories with the deep personal connections creators make with their followers. The most influential creators inspire genuine two-way connections, with audiences viewing them as friends sharing valuable information and advice.

As the creator economy evolves, understanding the powerful role podcasters play in fostering intimacy and community with their followers is essential. In this webinar, we will explore**:

• Why 88% of podcast audiences describe their podcast time as meaningful.
• How brands and agencies can profit from the tidal shift where 75% of podcast audiences consider podcasters more influential than social media or entertainment influencers.
• How this attentiveness and feeling of closeness from podcast consumers make podcasters the most impactful creators today.

Don’t miss this opportunity to learn what makes podcasting such a special opportunity for advertisers and how podcast creators and marketers can optimize their partnerships for mutual success.

* The Creator Economy Opportunity: Where Authenticity Meets Impact (IAB x TalkShoppe, 2023)
** A New Era of Influence (Magna x VOXMedia, 2023)

The post Podcasting in the Creator Economy: Where Influence Drives Purpose appeared first on IAB.

Join our panel as we explore how the advertising industry and social networks are paving the way for a safe and secure election cycle. Panelists will share strategies for:

• Upholding transparency best practices
• Communicating brand values, while complying with policies and leveraging brand safety and suitability tools
• Maintaining consumer trust and evolving community guidelines and content moderation practices

Don’t miss this critical discussion on the role of social media in supporting a healthy democratic process, and learn from industry leaders how platforms and brands can unite around civic integrity.

The post Election Readiness in the AI and Social Era appeared first on IAB.

Join us for this free webinar session featuring ThinkMedium and SafeGuard Privacy as they share tools to help you address your most pressing issues: reaching your audience in a cookie-less future and ensuring the privacy compliance of you and your partners.

The post Assessment Tools for the New Privacy, Data, and Identity Landscape appeared first on IAB.

Highlights include:

• Expert Panels: Learn from industry leaders about the importance of collaboration across different sectors to enhance measurement practices.
• Stakeholder Perspectives: Understand the varied viewpoints that contribute to the formulation of comprehensive and effective measurement standards.
• Interactive Q&A: Take advantage of the opportunity to engage with experts and delve into the complexities of media measurement.

Topics to be Covered:

• Data Integration and Methodology: Discuss how to integrate various data sets to gain a comprehensive view of campaign performance and the evolving role of technology in measurement practices.
• Measurement Approaches and Frameworks: Explore different measurement approaches, their implications, and future frameworks likely to be adopted by marketers.
• Omnichannel and Multi-Touch Attribution: Learn strategies for effectively measuring and attributing touchpoints across multiple channels to achieve a holistic view of campaign performance.
• Future Trends and Innovations: Stay updated on emerging trends and innovations in media measurement and their impact on industry standards and practices.

This webinar is essential for marketing professionals, data analysts, and anyone involved in digital advertising. Register now to be part of this important conversation, helping to shape the future of media measurement.

The post State of Data Webinar: The Road to Defining Media Measurement Standards appeared first on IAB.

With so much attention focused on privacy as it relates to the digital advertising industry, those in business strategy, operations, product, and engineering roles, as well as younger lawyers, need to understand core privacy concepts. This course fulfills that necessity by explaining how these privacy laws, with a focus on U.S. state privacy laws, apply to the various players of the digital advertising ecosystem.

This learning and development course is intended to educate U.S. digital advertising professionals about privacy laws in Europe.  It is not intended for audiences in the European Economic Area or the United Kingdom.

This course will be hosted virtually via Zoom. Please add the event to your calendar after registration to receive your unique Zoom link.

The post Privacy Law Essentials for Digital Advertising Professionals 9.28 appeared first on IAB.

Learn more about new CTV events signals, including:

• Identifying CTV Traffic: Know the environment in which a native app is running.
• Last Activity: Signal that an event occurred indicating someone is “still watching”.
• Display Connection Status: Understand when the TV display is off, but applications may still be running.
• Video Pod Measurement: Enable measurement of video ad pods with gapless playback for “javascript” session types.

The post Expanded Coverage for OMSDK for CTV appeared first on IAB.

Join our webinar, The Intersection of Sensitive Personal Data, Privacy Laws, and Marketing, where experts will explain the increasingly complicated and narrowing terrain for using such data for marketing purposes, as well as operational best practices and case studies.

This webinar will cover the following topics:

• Changes in state privacy regulations and FTC enforcement that make governance over sensitive data sharing even more critical
• Case studies that illustrate common pitfalls for companies processing health and children’s data
• How companies processing sensitive personal data are changing policies and practices in response to legal and technical changes

The post The Intersection of Sensitive Personal Data, Privacy Laws, and Marketing appeared first on IAB.

This webinar will explore the synergies between retail media, shoppable ads, and seamless omni-channel experiences, while examining how data collaboration, measurement methodologies, and emerging channels are reshaping the customer journey.

Attendees will gain insights into leveraging data-driven strategies, adaptive creativity, and forward-thinking approaches to create compelling, shoppable experiences that resonate with audiences across multiple touchpoints.

The post Commerce + Creativity: Revolutionizing Audience Engagement appeared first on IAB.

Topics covered in this webinar include:

• Insights into the rise of unified commerce and customer-centric strategies
• The convergence of retail media and CTV; and how to engage with consumers in the discovery and consideration phase
• Audience strategy and measurement frameworks to test and activate DOOH & In-Store retail media

Register now and unlock the potential of In-Store and CTV!

The post Connected Commerce: Reimagining CTV and In-Store Retail Media appeared first on IAB.

Join this info session to learn more about IAB’s newest center of excellence – Professional Development and Education Center.

We will spotlight our:

• Education programming and training courses
• Certification programs
• Professional Development opportunities
• IAB Digital Media Apprenticeships
• The relaunch of our Talent Development Council

The post Professional Development & Education Center – Info Session appeared first on IAB.