The 2024 IAB Digital Video Ad Spend & Strategy Report provides a lens into the TV/digital video market and offers guidance for buyers and sellers on how to position and differentiate their strategies based on the market opportunity.
Part one, released in April, covered general market trends and revealed that total digital video ad spend is projected to grow 16% in 2024. Part two, released in July, dives deeper to reveal insights into the buy-side’s selection criteria for investing and measuring KPIs.
Key takeaways from the complete report:
- Business outcomes are the most important KPI for buyers of digital video*
- Digital video, the fastest-growing media channel, is driving buyers to spend . . .
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