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Our Initiatives
Our Initiatives
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Brand Disruption
Many incumbent brands are struggling to navigate the disruption brought on by the new business models of direct-to-consumer brands. These disruptor brands have forever altered how companies produce, distribute and sell products, as well as how businesses message, market, and target consumers. IAB’s goals are to show incumbent and disruptor brands and their service providers … Continued
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Consumers
Media consumption patterns are in flux. IAB’s goal is to help the digital ecosystem understand consumer trends and platform habits in order to help businesses effectively message in a way that resonates with consumer preferences effectively and efficiently.
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