Peter is the senior reporter at Marketing Dive, an online trade publication tracking digital transformation’s impact on marketing. His coverage areas include consumer packaged goods, ad agencies and the evolving retail media landscape. Peter is also passionate about pop culture and makes an admirable effort to catch up on movies and podcasts in his free time.

Nick focuses on broadening and deepening relationships with Tesco’s key advertiser and agency customers. His team includes Strategic Planning, Agency Development and New Business Development and has been set up to recognise the more expansive role that Tesco’s retail media offering is playing on marketing plans. Prior to this role, Nick was Head of Media at Tesco and Chief Client Officer at Mindshare.

Jennifer Leen Berglund brings a diverse portfolio of marketing experiences across the areas of brand, digital, content and ecommerce at both large and small CPG companies. Currently serving as the Vice President of Digital Marketing & E-commerce at Once Upon a Farm, Jennifer oversees the direct-to-consumer business, ecommerce marketplaces, digital and social media and shopper marketing functions. In this role, Jennifer has helped Once Upon a Farm deliver significant growth in its mission to provide organic, crave-worthy, refrigerated snacks for children of all ages, while also establishing it as a leading omnichannel brand. Prior to joining Once Upon a Farm, Jennifer led the marketing team at Solid Gold Pet and held various brand and digital marketing roles at large Fortune 500 companies including Nestle, General Mills and 3M. During her career she also managed relationships with CPG clients on the agency side while working at Omnicom’s Barefoot Proximity. Jennifer holds a Master of Science in Integrated Marketing Communications from Northwestern University. She resides with her husband, Matt, and two dogs, Bristoe and Aoife, in Chattanooga, TN.

With more than 25 years of experience in media & entertainment and advertising technology leadership, Paul Brenner served in several c-suite roles including division President with Emmis Operating Company [NASDAQ:EMMS]. As President of NextRadio/TagStation his work focused on global innovation through FM Chip activations in all smartphones for audience measurement, improved in-car user experiences, and data attribution platforms for all broadcast radio. In 2019, Paul joined Vibenomics as Chief Strategy Officer to help develop the go-to-market strategy for the company’s first-to-market Audio In-Store advertising solution. Following a successful launch, Brenner was promoted to President of Audio OOH to oversee all efforts surrounding revenue-generating activity and related partnerships. After the company’s recent integration with Mood Media, Paul was promoted to SVP of Retail Media and Partnerships, where he works to evangelize and innovate the In-Store segment of Retail Media.

Chris Bruderle brings over 25 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.

Before working at IAB where he leads research-based thought leadership initiatives, Chris was most recently VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.

Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio. Chris has also held marketing and market research positions at Conde Nast and Time Inc.

Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.

Jeffrey Bustos is Vice President of Measurement, Addressability & Data at IAB — in partnership with Angelina Eng — where he focuses on data, privacy, and measurement. Previously, Jeffrey was at GroupM on the Data, Audience & Platform Strategy team working on audience science, data enablement, and measurement, while also developing sustainable and future proofing solutions. Jeffrey has a strong background in developing strategies and outlining processes for adoption with a focus on taxonomy, audience architecture and measurement. As part of the DAP team at GroupM, Jeffrey was a leader in developing strategic plans and measurement frameworks in preparation for cookie deprecation. In addition, he led the Cookieless Future Taskforce, participated in Global Identity panels, and developed training plans for cross-agency learning.

Kavita leads Commerce Activation and Strategy at dentsu, delivering customized solutions for advertisers navigating through the ever-changing Retail industry. Kavita believes in developing holistic omnichannel strategies that prioritize the customer experience and journey. Her focus at Dentsu is strategic consulting, educating advertisers about the intersection of traditional and retail media networks, developing best-in-class partnerships and tech stacks, and ultimately creating positive customer experiences and driving business outcomes.

Kavita has broad retail and omnichannel commerce experience, with roles across Product Buying/Planning, Corporate Strategy, Merchandising, Product Development, and Retail Media. Prior to dentsu, Kavita consulted various companies across industries such as Softlines, CPG, Toys, and Beauty on how to successfully build infrastructures and product lines for long-term success in their e-commerce channels. Additionally, Kavita worked in apparel manufacturing, utilizing vertical production capabilities to develop e-commerce specific product lines across national and private brands and launch various marketplace, D2C, and B2B commerce initiatives. Earlier in her career, Kavita has spent time at Kohl’s Department Stores in the buying office and pivoted to e-commerce at Amazon Fashion, focusing on vendor management, financial planning, and advertising launches.

Lauren Chesley is Head of Industry at SiriusXM where she leads strategy and development for the Retail & Restaurant verticals.

Lauren has nearly 18 years of experience across Creative, Marketing and HR functions. With previously held roles as a creative & brand strategist, marketing analyst, influencer & experiential marketer, and a trend/consumer/media insights manager, Lauren has consistently sought out a range of resources to understand and synthesize complex information into meaningful and digestible actions, ideas and innovations. She activates her varied background help partners create audio advertising approaches and creative that stands out in the marketing landscape by bringing breakthrough brand experiences to SiriusXM’s dynamic portfolio of podcasts, streaming platforms and live content.

Stephen Chriss is a seasoned marketer with a robust track record of connecting consumers with brands through creative and effective strategies. With extensive experience across all facets of consumer/shopper marketing and eCommerce, Stephen has led omni-channel marketing campaigns that drive brand engagement and growth for some of the world’s top CPG organizations, including Nabisco, Kraft, Mondelez and currently Campbell’s. As part of his Omni Channel marketing focus he has also been a leader in partnership marketing, Chriss has secured official sponsorships with major events like the Olympics, NCAA, MLS and NASCAR, as well as collaborations with prominent figures and entertainment entities such as Peyton and Eli Manning, Venus and Serena Williams, Lady Antebellum, and One Direction. Chriss is known for his bold marketing innovation, strategic vision, and ability to drive results across diverse marketing landscapes.

David Cohen joined IAB in April 2020 as President and was named Chief Executive Officer in September 2020. Cohen is a widely respected advertising agency leader who, prior to IAB, served as President, North America for MAGNA, Interpublic Group’s (IPG) centralized media intelligence, investment, and innovation arm. In this role, Cohen was responsible for more than $20 billion in media spend. During his tenure, Cohen structured and executed large global transactions on behalf of IPG and its clients, with such major IAB member companies as Facebook, Google, Microsoft, Spotify, Twitter, and Verizon Media.

Prior to MAGNA, Cohen served as Chief Investment Officer of UM, ensuring that digital innovation, data, and technology acumen flowed throughout the agency to drive performance. From 2001 to 2011, Cohen served in critical, transformational roles at UM during the explosive growth of digital advertising, including Chief Media Officer, Chief Digital Officer, and Executive Vice President, U.S. Director of Digital Communications. In the late 1990’s, Cohen was responsible for launching and building IPG’s digital practice.

Cohen has a long history of working with trade organizations including IAB and 4As, where he served as chairman of the Interactive Marketing Committee from 2009-2013. He has also been instrumental in initiating several vital industry-wide programs, including the Future of Television, facilitated by EY. Cohen is a Queens native, with a bachelor’s degree in communications from Adelphi University. He was recognized by Adweek as a “Media All Star” and was part of the “Adweek 50” in 2012.

In 2016, David was elected to the Board of Directors of Partnership with Children a non-profit whose mission is to strengthen the emotional, social, and cognitive skills of vulnerable children in New York City to help them succeed in school, society, and life.

David enjoys spending time with his wife and two teenage daughters. A self-described gadget-geek and sometimes fitness fanatic – he ran the NYC Marathon in 2014 and 2019 and Boston Marathon in 2016.

With 25+ years of experience, Jill Cruz has been specifically entrenched in both the buy side and sell side of retail media for a decade – well before it was a buzz word and explosive growth area for our industry. She helped grow retail media network practices for three of the top four holding companies and paved the way for many top clients to strategically enter the e-commerce and retail media space.

At Publicis, she is tasked with further strengthening the organization’s commerce media capabilities, including advocating for more strategic retail media partnerships; championing the Publicis integration with newly owned solutions; and providing thought leadership, commerce training and enablement services to all Publicis agencies to build best-in-class retail media network practices. She represents Publicis on the IAB’s Retail Media Committee where she has been a contributor to the 2023 Retail Media Buyer’s Guide and co-chair for the RMN Measurement and Standards Committee.

Prior to Publicis, she held a dual role within WPP – on the senior leadership team at Wunderman Thompson Commerce (WTC), helping grow commerce revenues 2.5x and leading three key clients to become some of the organization’s most successful clients in 2021. She was also chosen by Mediacom to help build its retail media network practice and develop a specialized commerce team to serve Mars – an account for which she helped triple the agency team supporting the business over a span of two years. Over her career, she has won many retail awards and led dozens of Fortune 500 clients across many different sectors, such as energy, banking, telecom and CPG (including brands like P&G, Tyson, GE and Hershey).

She was a pioneer in the industry as VP of Sales at early retail media network, MyWebGrocer (MWG), where her leadership impacted how the various retailers connected with consumers to provide end to end advertising and promotion solutions across on/off site advertising, data platforms and retailer software. At that time, the company was the retail media network for Kroger, Albertson’s, Peapod, Giant Eagle and 100 local and regional grocery chains.

She is a well-respected, awarded leader and speaker in the space. She was the Path to Purchase Retail Media Award winner and been named CampaignUS 40 over 40. She is the recipient of both Global and North America Effie awards and has served multiple times as an Effie juror and Grand juror. Her work has also been awarded at the ANA’s REGGIE Awards, receiving the coveted Super REGGIE as well as Gold (2) and Silver (1) distinctions. She received numerous awards at MWG for Largest Retail Media Growth Account (P&G), and awarded multiple times as the Top Retail Media Revenue Producer.

Jill was an inaugural member of the leading women’s executive leadership organization, Chief, where she has been a dedicated member for the past five years. She has mentored many young up and coming commerce talent and championed better inclusion across all the work she does. She is a driving force in the industry to usher in a new age of commerce for clients where every moment can be a buying moment.

Parbinder has spent his career building and transforming world-class teams in the digital advertising ecosystem, with growth and consumers at the core. Before joining CVS in 2022, he has been leading and in-sourcing the media business for Walmart Connect. Joining Walmart in 2019, he oversaw everything Beauty, Personal Care, and Health and Wellness, leading a multi-disciplined team that helped grow Walmart Connect’s Supplier and Merchant partnerships across the category.

From 2018-2019, he worked with leading media industry CEOs, consulting to drive strategic change, digital growth, and change management. From 2016 until he left at the end of 2017, he was the VP of Global Accounts at Spotify, working across the business’s largest Global advertisers to transform partnerships across the platform, building the discipline of deal-making with critical partners across the streaming giant.

Between 2012 and 2015, he and his family resided in Barcelona, where he was the CRO, leading the global sales and operations for Softonic, a software download company. And previously to this, he worked on various businesses as VP and Director in London and New York for CBS Interactive.

Parbinder resides in Brooklyn, New York.

Adolfo Fernández is a Spanish executive and business advisor with deep expertise in the digital, media, and technology landscape, as well as global strategy and operations.
As the Global Director for Product Strategy & Operations at TikTok, Adolfo currently oversees various facets of TikTok’s performance advertising business including product marketing, operations, incubation, and go-to-market strategy for AI-powered and vertical solutions across eCommerce, Travel and Media & Entertainment as well as innovative TikTok-custom solutions for premier global advertisers.

Rose Ferraro brings a wealth of leadership experience and a robust track record in advertising, business development, and media marketing. Throughout her career, she has helped brands navigate new territories of innovation, from the early days of search and social media to digital publishing, video, and branded storytelling. Now at Rockbot, Rose spearheads advertising and retail media initiatives, connecting brands with consumers through Music, TV, Digital Signage, and Advertising solutions. Her focus on innovation and collaboration continues to revolutionize how brands connect with their customers in real-world spaces.

Before joining the IAB, Cintia Gabilan had experience working across global ad agencies (Wunderman Thompson and Dentsu), CPG (Unilever), and tech companies (Facebook and Amazon). She has global experience driving growth by overseeing marketing, communications, and sales strategy. With a Master’s in Business, she most recently built many strategic and significant marketing programs at Amazon Ads, such as their Customer Advisory Boards, Analysts Relations, Competitive Intelligence program, and more. You can find her exploring nature, playing sports, and baking with her husband and daughter in her free time.

As Executive Creative Director, Experience Design at VMLY&R, Walter Geer is responsible for creating innovative design solutions within the health practice, and synergizing brand and customer experiences across a broader range of clients like Dell Technologies, Campbell Snacks, Pfizer and New Balance.


Recently, Adweek named Walter to their 2020 Adweek 50 list of the most important Media, Marketing and Tech Leaders, and Savoy Magazine added Walter to their list of 2020 Most Influential Black Executives in Corporate America. He is not only known for re-inventing and revitalizing the way brands and advertisers connect with consumers but also as a passionate and vocal advocate. As the cofounder of Diverse Creatives, he has been outspoken in the charge for creating a diverse and inclusive culture for Black and brown creatives in advertising.

A veteran of the digital advertising space, Walter holds a total of six U.S Patents for digital ad formats and has implemented creative products and strategies for a variety of publishers and leading technology and media companies including Google, Viacom, NYTimes and MySpace. Walter has been an architect of market-first usability labs, applying biometric research to the development of creative executions while minimizing risk by understanding how consumer emotions and demographics impact brand engagement.

Prior to VMLY&R, Walter was SVP, Group Creative Director at TBWA\Worldhealth, where he ran Digital, Innovation and creative production.

As EVP of Media and Ecommerce, Ethan is tasked with managing growth and success for two of The Mars Agency’s most vibrant and critical business centers. During his career, he has conducted groundbreaking work in the areas of digital shopper marketing, ecommerce, retail media and voice-enabled engagement. His talent for spotting the “next big thing” has made him a critical asset for the agency across roles that put him directly in charge of innovation and strategic investments, and his work building the ecommerce and media practices has made the agency an industry leader in both areas. He is also a highly sought speaker at industry conferences and contributor to industry publications.

Ethan received a BBA from the University of Michigan Stephen M. Ross School of Business. A devout Michigan football fan and avid skier, he and his wife, Jodi, have two children.

Evan Hovorka is Vice President of Product Innovation at Albertsons Media Collective. Evan and his team focus mainly on the expansion and diversification of Albertsons Media Collective’s product mix, adtech stack and capabilities through strong collaboration and key external partnerships. By assessing market demand, Evan and his team have been able to uncover and build solutions for a variety of advertisers and consumer concerns.

Evan was an instrumental part of the team that took retail media in-house at Albertsons. In the first year after the launch of Albertsons Media Collective, he was able to leverage insights to design and build patented, industry-leading, products that drive growth for the organization and the Retail Media industry as a whole.

Evan’s 20+ year industry experience across innovation, data, privacy and business, combined with his deep passion for finding solutions to complex problems, has allowed Evan to redefine what’s possible for Albertsons’ retail media offering.

Evan’s dedication to innovation and collaborative problem-solving began in his at-home garage. Now, “The Garage” is an Albertsons Media Collective mindset and mantra that drives growth and industry-leading innovation while maximizing partnerships, capitalizing on opportunities, and building solutions.

Prior to his time at Albertsons Media Collective, Evan was at Target for over 17 years in various roles from Senior Data Analyst to Director of Business Development and Monetization Products for Target’s retail media network, Roundel. At Roundel, Evan managed digital media channels and drove product and partnerships, taking the retail media network from launch to its first billion-dollar year.

Evan holds an MBA and a bachelor’s degree in computer science.

Deepak Jose is a purpose-led executive leader in digital transformation, AI, Data, and analytics with a proven track record of driving profitable growth for global brands leading a diverse, global analytics solutions team. He started the Mars AI Learning and Innovations lab driving multiple proprietary provisionally patented solutions and is a member of the Global customer leadership team. Deepak is an in-demand speaker, and analytics thought leader in the CPG and Retail Industry. He is a member of the Forbes Tech Council, AWS Retail & CPG Executive Advisory Forum, Industry standards associations, Editorial Board for CDO magazine, and Advisor for startups and AI/ Analytics service companies.

Deepak has revenue management, marketing, sales, and strategy experience across all major
global markets in multiple categories such as confectionary, gum, food, beverage, and Health & Wellness. Before Mars, Deepak was part of global brands like Coca-Cola, ABB, Asurion, and Mu Sigma in strategic roles driving business growth. Deepak has an MBA from George Washington
University and a Mechanical engineer from NIT Calicut, India. He completed an executive education program from Oxford University Said School of Business in Economics of Mutuality.

Deepak was awarded the Consumer Good Visionaries 2023 by CGT and RIS news, 2023 40 under
40 by CDO Magazine, Top 100 Innovators in Data & Analytics in 2022 &23 by Corinium Intelligence, AI 100 2023 – Top 100 Influencers in AI in the US by AIM Media House, 2023 Direct 60 Award for Brand Leaders at the Forefront of the Direct-to-Consumer by The Lead and Data IQ 100 2023 & 24 – the 100 most influential person in Data. Deepak’s team is recognized by Data IQ as Best Place to work in Data and AI in 24’. He is a Distinguished Toastmaster, and he is from Kerala, India.

Will Lee is the CEO of ADWEEK, the premier media brand serving the marketing and advertising industry. As CEO, Will is leading ADWEEK through its transformation from an industry publication to a vibrant and essential business intelligence platform blending content, experiences, and community for the brand, agency, media, and technology ecosystem.

Prior to ADWEEK, Will served as Chief Operating Officer of NPR, overseeing strategy, transformation, and growth. He led the launch of the NPR Network, an ambitious and first-of-its-kind reimagining of the business and strategic relationship between NPR and its 249 Member stations.

Previously, Will led the digital businesses of Time Inc. for PEOPLE, Entertainment Weekly, Sports Illustrated, and The Hollywood Reporter. At PEOPLE, Will guided the brand’s digital evolution, driving triple-digit growth in audience and revenue in less than four years, and creating multiple new lines of business including commerce, licensing, creator-led content and an ad-supported streaming network. Prior to Time Inc., Will served in various management and editorial roles at Penske Media Corporation and Warner Bros. Television.

Will serves on the board of directors of The Door, which provides a full range of youth development services to New York City teens and young adults, and is on the Board of Advisors of the NYU Center for Publishing and Nekton Mission, a UK nonprofit established to accelerate and the scientific exploration and protection of the oceans.

Will graduated with an AB in Classics with honors from Brown University and an MBA from the NYU Stern School of Business. Will lives in New York City with his wife Suejin Yang and son Troy.

Elizabeth is the Group Director of Strategic Marketplaces Services at Tinuiti, where she works with teams in advancing cross-functional strategic enterprise services through partner development, advertising and sales support on retail media channels, such as Walmart, Target, Instacart, Kroger, Criteo Retail Media and more. With more than 15 years of ecommerce and digital marketing experience, Elizabeth is a noted industry expert and has spoken at many of the leading marketing conferences in North America and is also a regular contributor to AdWeek on retail media.

Sarah Marzano is a principal analyst on EMARKETER’s Retail and Ecommerce desk, where she covers commerce media across sectors. Her work also includes coverage of seasonal and holiday shopping and emerging consumer technology. She is a frequent guest on EMARKETER’s podcasts. Sarah’s previous experience in the retail industry includes working as a buyer and as an analyst at L2 and Gartner. She has been cited by numerous top tier media publications including the Wall Street Journal as well as prominent trade outlets Adweek, Ad Age and Modern Retail. Sarah graduated from The Fashion Institute of Technology in New York with a BA in Fashion Business & Merchandising.

Nicolás Montero is VP of Analytics, Loyalty, and Cencosud Media at Cencosud, one of the leading retailers in the Americas. It operates in Argentina, Brazil, Chile, Peru, Colombia, and the United States, where it owns The Fresh Market.

At Cencosud, Nicolás has led the regional expansion of Cencosud Media, a retail media unit with operations in the five Latin American countries where the company is established. He has integrated advanced analytics and customer insights into various company projects, strengthening its digital ecosystem.

Nicolás began his career at LATAM Airlines and later held commercial and planning positions in Falabella. After studying for an MBA from the Booth School of Business at the University of Chicago, he joined Cencosud, where he has held various leadership positions in analytics and strategy.

Cely is a seasoned, marketing professional with progressive experience in driving brand growth while providing shopper leadership in our highly competitive categories. With a comprehensive understanding of the marketing lifecycle, she focuses on using data-driven insights, all while keeping the consumer at the forefront. She has held roles across the and-to-end marketing including brand, shopper, sports marketing and capabilities. Currently, as the Senior Director of Retail Media Partnerships & Shopper Marketing at PepsiCo, Cely spearheads initiatives to cultivate robust relationships with retail media suppliers. Her team is responsible for developing innovative retail media strategies and capabilities and ensuring a positive return on investment across PepsiCo’s marketing media mix that they partner with Retail Media Networks.

Arlene recently served as Assistant General Counsel and Chief Privacy Officer at Lowe’s Companies Inc., a fortune 40 company in the home improvement retail industry. At Lowe’s, she established and oversaw the Lowe’s privacy program, led a cross-functional team to operationalize privacy requirements, and advised on complex data privacy regulatory issues to enable the company’s technology transformation. During her decade-long experience with Lowe’s, she has also covered regulatory compliance, ethics, antitrust, international trade, commercial and governance issues in both the U.S. and overseas operations. She holds CIPP/US, CIPP/C, CIPM and PLS certifications. Arlene received her J.D. from Wake Forest University School of Law, LL.M from University of Southern California, and LL.B. from Nanjing University.

Marlow Nickell is the co-founder and CEO of Grocery TV, the leading in-store retail media network in grocery stores. Under his leadership, the company has grown to nearly 5,000 stores reaching 1 in 4 American shoppers in brick-and-mortar grocery stores. His vision for Grocery TV has been shaped by a decade of experience in developing technology and go-to-market strategies for technology companies. Prior to Grocery TV, Marlow co-founded Cube, an app development firm providing design and engineering services. His career began at McKinsey & Company as a Business Analyst, laying the groundwork for his experience in technology and strategic business development. He holds degrees in Physics and Plan II Honors from The University of Texas at Austin.

With a career spanning over 25 years in the digital industry, Michael Olaye has consistently fused technology, creativity, growth, and product development to establish a distinguished reputation. Currently serving as the EVP, managing Director at Hero Digital, he brings unparalleled expertise and visionary leadership to the forefront.

Michael’s professional journey is marked by extensive collaboration with renowned brands across diverse sectors, including Credit Suisse, Investec, Santander, BMW Group, Pernod Ricard, and Unilever. His strategic guidance has significantly contributed to their success, underscored by numerous prestigious accolades such as Cannes Lions, LIA, D&AD, Guldagget, Eurobest, Cristal, and Clios, affirming his exceptional contributions and industry acclaim.

Carryl Pierre-Drews is EVP, Chief Marketing Officer at the Interactive Advertising Bureau (IAB) where she is responsible for providing executive leadership and management of the IAB marketing and communications organization and activities to forward the IAB’s position as a digital, marketing, and media industry thought leader and agenda-setter. Carryl has stewardship of the IAB Brand inclusive of Events, Marketing, PR, Digital, Social, Mobile, Video, and Audio channels with the goal of elevating IAB’s profile with media and tech CEOs, CMOs, and the marketing and advertising industry at large.

Previously, Carryl held the title of Vice President of Marketing at Fullscreen, a next-gen social marketing agency, where she built and led the agency’s brand marketing, PR, digital/social channels, influencer engagements, and global industry activations featuring marketers from American Eagle, AT&T, HP, Marriott, Mars, Mattel, Visa and more. Carryl was instrumental in catalyzing key strategic decisions that drove business growth, elevated visibility, and increased shareholder value positioning Fullscreen for the AT&T acquisition in 2018 and eventual WarnerMedia integration in 2019. Prior to Fullscreen, Carryl was Senior Vice President of Strategic Marketing at USA Network, a division of NBCUniversal, where she led the integrated marketing, communications strategy, and client experiences teams.

Carryl serves as Chair of the Marketing & Communications Committee of Pet Partners Board of Directors, where she helps devise strategies to further communicate and expand the vital role of therapy animals in our lives. As a therapy animal team with her dog Mika, Carryl has seen firsthand the effect therapy animals have on overall health and well-being. Carryl is also passionate about creating a culture of inclusion and diversity in the advertising, marketing, and media industry and has been an active member of She Runs It, an organization invested in women’s achievement, for 19 years, with six spent on the Board (2012-2018). She was honored twice by CableFax Magazine as one of the most influential minorities in cable — in 2013 “The Leaders” and in 2012 “The Influentials.” In 2019 Carryl was nominated and became a founding member of Chief, a private network focused on connecting and supporting women leaders.

As Senior Vice President of Kroger Precision Marketing (KPM), Cara Pratt is a recognized pioneer in the retail media industry. She oversees strategy, media product development, sales, and operations of in-store, onsite and off-site media advertising. With a vision to create a more transparent and effective media landscape for consumer-packaged goods brands, she was instrumental in the creation of Kroger Precision Marketing which closes the loop between media exposure and store sales. Cara sits on the business leadership team for 84.51° and leads a growing cross-functional group committed to ensuring Kroger Precision Marketing is more addressable, more actionable and more accountable than other media options.

Cara was recognized as one of the 2022 Ad Age Leading Women and she was also honored with the Catalyst Award at the 2022 Top Women in Media and Ad Tech Awards.

Prior to 84.51°, Pratt held multiple leadership roles with dunnhumbyUSA during her 12-year tenure, including her most recent as Senior Vice President of Specialty Retail & Sector Expansion. In this role, Cara focused on loyalty design, price and promotion optimization, and direct-to-consumer activation in retail and new sectors.

Pratt holds a Bachelor of Arts in Economics from Denison University. She’s a mentor for women in business and an active member of the Interactive Advertising Bureau.

Andreas Reiffen is the founder and CEO of Crealytics. He was born and raised in Germany and has been living in New York City since 2016. With the expansion to the US and offices around the globe, Crealytics is one of the few successful German Ad Tech exports.

For the past five years, Andreas has been on a mission to democratize the retail media ecosystem with a supply-side platform for sponsored products and display. What initially seemed to fail is now fueling the growth of some of the largest retail media networks in the United States.

Hill is a dad joke aficionado, avid reader, podcast junky, and boasts a 995-day streak on Duolingo. She comes to TechLab from Epsilon where she was the product lead for their partnership with The Trade Desk and the Disclosed offering. She got her start with the IAB TechLab in the Distributed Ledger working group via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She has varied experience on both the buy and sell side of the industry and enjoys nerding out about all things ad tech.

Veronika Sonsev is the Co-Founder of CommerceNext, a community, event series and conference for marketing and ecommerce leaders at retail and direct-to-consumer brands. Previously, she led the retail practice at Chameleon Collective and founded and held executive roles at various tech companies. Veronika enjoys programming and writing about the retail industry and advises several retail-industry tech startups. She has a BA from American University and an MBA from the Wharton School.

Lauren’s career covering nearly 20 years in digital and data strategy, ranges from a deep expertise in consumer identity data monetisation, data and advanced analytics technology, operational process excellence. Currently at Annalect, the 4,000+ strong, creative-thinking, data and technology core of Omnicom Group, she is the Chief Client Solutions Officer. Throughout her career, she has served in a variety of roles from Product Marketing, to Director of Strategy, Big Data Start-Up Leader, a Chief Data & Digital Officer, a Chief Operating Officer for Digital Transformation and Managing Director at Accenture Song. Throughout her roles at an Equifax spin-off, IBM and dentsu international, she has delivered projects with clients ranging from the Carrefour, Walgreen-Boots, AB InBev, Mars, PepsiCo, Dyson, Currys, Lloyds Bank, Visa, JLR and Vodafone. Recently, while at Accenture Song, she ran the Data & Analytics practice and set up the Retail Media x-Accenture community for the UK&I. She has been recognised for the past several consecutive years as a top 100 leaders in Data in the UKI by DataIQ and her peers and is part of the Evanta CDO community in the UK&I for the past several years.

Bill Watkins (@wewiv) has enjoyed two decades of a career in the Technology sector, with a focus on digital media. In 2014, Bill joined Pinterest as one of the first 250 employees, and founded the Pinterest Chicago office. Having joined the company pre-monetization, Bill recruited & hired the initial sales team, developed sales and go-to-market strategies that launched ads monetization on Pinterest, and helped to grow the company’s business through the IPO.

In Bill’s current role as Chief Revenue Officer, he is a direct report of the CEO and a member of the company’s Executive Leadership Team. Bill leads the company’s global sales organization and monetization efforts, overseeing more than 2,000 employees and 10-figure revenue. Bill is responsible for developing and executing the enterprise strategy and operations, working closely with client and agency partners, and collaborating with internal teams, such as ads product & ads engineering, to create scalable advertising tools and business solutions.

Bill has a proven track record of building teams and driving business excellence in hyper-growth environments. He has been recognized as a digital thought leader and a 2019 Crain’s 40 Under 40 award recipient and Crain’s Tech 50 award. Bill is passionate about empowering people, delivering value to customers, and advancing Pinterest’s mission of bringing everyone the inspiration to create a life they love. Bill earned an B.S. in Management Information Systems from Miami University, and resides in Kenilworth with his wife, daughter, and two sons.

Robin Wheeler is the Chief Revenue Officer at Fetch, where she leads the sales organization, leveraging her extensive 20+ year career in driving revenue teams at major social and traditional media companies. Under Wheeler’s guidance, Fetch’s sales organization continues to thrive, helping consumer packaged goods (CPG), restaurant, and retail brands reach today’s consumers and influence their purchasing journeys. Wheeler’s strategic acumen and dedication to driving results make her an essential leader in Fetch’s mission to revolutionize the consumer engagement landscape.

Prior to joining Fetch, Wheeler held several leadership positions during her 11-year tenure at X (formerly Twitter), where she oversaw sales teams for the CPG, technology and telecom verticals. Wheeler most recently served as X’s Vice President of U.S. Client Solutions, where she onboarded and worked with some of the country’s biggest brands including P&G, Kraft, Coca-Cola, Kellogg, and Mondelez. Previously, at X, she also headed up the social media platform’s global mobile-app monetization business, MoPub, as Chief Commercial Head.

Earlier in her career, Wheeler demonstrated her exceptional sales and leadership skills during her tenure at some of the most recognizable companies in the media industry. At AOL, she served as the Category Sales Manager, driving revenue in the tech, telecom, and retail spaces. There, she successfully launched and led the political category, making a significant impact during the 2010 midterm elections. Earlier, at Time Inc., she held key roles, contributing to digital and print media sales for People Magazine. Prior she held positions at leading media company U.S. News & World Report, and advertising agency TBWA\Chiat\Day LA in sales and media planning, respectively.

As the Chief Revenue Officer at Fetch, Wheeler is at the helm of revenue growth and strategic development, leading Fetch’s dynamic sales team, guiding them to success in achieving revenue targets while cultivating and nurturing essential client relationships. Her role is vital in developing revenue strategies, optimizing the sales process, and ensuring that Fetch’s consumer engagement platform aligns seamlessly with the demands of the CPG, restaurant, and retail industries. With a keen eye on market dynamics and a wealth of experience, Wheeler is dedicated to expanding Fetch’s capabilities and solidifying its position as a best-in-class consumer engagement platform.

Amy Lanzi is the CEO of Digitas North America. She’s focused on delivering new solutions for Digitas clients, tapping into the agency’s Creative, Media, Data and Technology expertise. Her ability to connect products and services, infused with driving what Digitas coins as “Networked Experiences,” she is leading the agency forward in the next generation of growth. Before joining Digitas, she was Chief Operating Officer of Publicis Commerce, a full-stack, purpose-built unit of 10,000+ commerce experts worldwide. During her tenure, she played an instrumental role in notable acquisitions such as Profitero and CitrusAd; contributed to some of the holding company’s biggest new business wins; was key driver behind some of Publicis Groupe’s most important commerce-focused partnerships with platforms such as TikTok and Snap; developed unique Power of One commerce solutions for the holding company’s largest clients; and launched a dedicated Commerce Advisory Board, comprised of client members from over 20 brands. Today, she remains Chairperson of Publicis Commerce in addition to her role as CEO of Digitas, NA.

Amy is widely respected in the industry and has been recognized across honors such as Adweek 50; She Runs It “Working Mother of the Year”; Path to Purchase Institute’s “Executive of the Year” and “Industry Impact” winner; and Campaign US’s “Female Frontier” and “Digital 40 Over 40” Awards. She is also a 2023 Creative Commerce Lions juror for the Cannes Lions International Festival of Creativity and served as President of the Creative Commerce Jury in 2024. Most recently, Campaign US’s “Agency Leader of the Year” award in 2024.

Prior to joining Publicis, Amy spent 20+ years at Omnicom’s TPN, where she helped grow the company from a team of 30 to 350 and expanded its presence to include offices in Chicago, San Francisco, Bentonville, and London.

Jeriad is the Chief Commerce Strategy Officer at IPG where he leads the commerce strategy across the portfolio, overseeing a comprehensive and cohesive approach to commerce, including strategic investments, partnership development, and asset strategies. In addition, he serves as a trusted advisor to clients helping them architect solutions from the full breadth of IPG’s capabilities, enabling them to grow profitable market share in an increasingly complex and evolving commerce landscape. Jeriad holds a Ph.D. in Operations Research, owns multiple patents, and co-invented an AI-driven suite of personalization tools.

Pam is a 30+ year veteran of the media and marketing industry who is a proven media strategist across digital, programmatic, and traditional platforms. Known for innovative approaches to media and marketing challenges that turn the complex media eco system into understandable ideas for both the C-Suite and day-to-day tacticians. Pam sees the world as a white board – empty, boundless space to create, transform and innovate for growth; to re-imagine how media and marketing can work to grow brands and build companies. Pam believes winning at the intersection of data, content, marketplace, and technology means refusing to let the status quo be good enough and being humble enough to know true transformation takes collaboration, iteration, willpower, and trust.

Pam spent her first 25 years on the agency side at Publicis Media leading clients such as Procter & Gamble, Microsoft, Activision, Yahoo and others. In addition to client leadership Pam built new practices for the agency including Advanced TV and Experience Design. To broaden her experience, Pam also spent 3 years leading Media for Starcom Mediavest Group in Russia when that market first opened to media in the mid-1990s. This taught Pam that anything is possible to create in the marketplace with some ingenuity, marketplace knowledge, and a relentless push creates win – win – win experiences for consumers, marketers and publishers. Following her work on the agency side, Pam spent five years consulting for the media and technology companies (NBCU, Fox, Viacom, Double Verify) helping them design custom programs and market their digital assets for growth. For the past fifteen months, Pam has been at Amobee, an Ad Tech firm, leading their marketing and sales strategy efforts to bring new identity, performance and new targeting techniques to the DSP and cross channel planning marketplace.

Pam lives in Hastings on Hudson, NY with her two sons.