2024 IAB Video Leadership Summit: Video Advertising Navigates a Shifting Paradigm

The IAB Video Leadership Summit convened over 100 senior executives to dissect the evolving video advertising landscape and set the agenda for digital video and connected TV (CTV) in the year ahead. Attendees explored video as a full-funnel strategy theme through panels, research findings, and breakout sessions. This blog post unpacks the summit’s key discussion … Continued

In-Store Retail Media: Current Utilization, Challenges, Measurement and Future Innovations

In-store retail media has emerged as a vital component of the modern retail environment, connecting the gap between physical and digital shopping experiences. IAB and P2PI have released In-Store Retail Media: Current Utilization, Challenges, Measurement and Future Innovations, which highlights the critical role of in-store technologies in modern retail strategies and serves as a roadmap … Continued

Strategies for Closing the In-Quarter Digital Revenue Gap | Sales Training

A big client canceled their campaign this quarter.  Another will miss deadlines and shift business into the future.  You’re faced with a revenue gap that you need to fill quickly – without mortgaging your future with your clients or resetting your price in the wrong direction.  In this 2-hour Zoom Workshop, Upstream Group CEO and … Continued

Podcasting in the Creator Economy: Where Influence Drives Purpose | Free Webinar

The creator economy is set to double in the next three years, with 44% of advertisers planning to increase spending on creator-driven content in 2024*. This explosive growth is driven by the performance benefits of aligning brand stories with the deep personal connections creators make with their followers. The most influential creators inspire genuine two-way … Continued

IAB Pulse | Strategic Data Approaches in the Privacy-by-Design Ecosystem

Legal Issues and Business Considerations When Using Generative AI in Digital Advertising

The IAB Legal Affairs Council Generative AI Working Group has published its white paper, Legal Issues and Business Considerations When Using Generative AI in Digital Advertising. This new, comprehensive whitepaper addresses the legal and business issues concerning the creation, training, and implementation of generative AI in digital advertising. Generative AI has captured the limelight over … Continued

Beyond the Binge: Redefining Success in Streaming

This is a CTV summer blog series discussing the Streaming Business Model, CTV Programmatic Buying, and CTV Frequency management. Every month, one new article is released. Follow along and join the discussion! The advantage of endless entertainment once defined streaming services. Now, a paradox grips the industry: content saturation amidst consumer fatigue. Millions of viewers … Continued

Addressing the Compliance Challenges Posed by the Protecting Americans’ Data from Foreign Adversaries Act of 2024

The Protecting Americans’ Data from Foreign Adversaries Act of 2024 (the “PADFAA”) recently passed with little fanfare but may nevertheless impact the digital advertising industry. In particular, PADFAA prohibits “data brokers” from disclosing certain categories of personal data defined under the Act as “personally identifiable sensitive data” (also referred to herein as “covered data”) to … Continued