Tele://Vision is a cross-industry campaign to align the companies and leaders whose products, services, and relationships define the current advertising marketplace around a consistent set of principles, standards, practices, and – where applicable – products and technologies. The goal is to ensure that brands and their partners across the video ecosystem can work together efficiently and profitably in an increasingly complex market. As we emerge from the current crisis, we see an opportunity to not only restart but reset the industry and fix some things that have been broken for a long time.